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Fitness memberships, workout classes, wellness services, beauty appointments and more.
Personal interaction is rapidly becoming a limited resource while we work to keep our distance and slow the spread of COVID-19. Staying away from friends and family is one thing, but physical touch is baked into beauty and wellness. When touch is critical to your business, what do you do?
You may be worried about the impact that COVID-19 is having on the businesses you love. Some may be reducing their hours or decreasing what services they provide. Others may be shutting their doors to the public, either as a precaution or to comply with city or state directives. As many of your favorite small businesses struggle to survive, they’re getting creative. Here’s what they may be doing to ensure they’re waiting for you on the other side.
If they sell something you buy, their online store may still be open for business. Familiar products, like that amazing massage oil, shampoo, or essential oil, can help you bring their good vibes home. Some businesses are even offering free shipping, curbside pickup, or delivery. Tenoverten, a nail salon based in New York, saw online sales double in the last few days. What better way to offer your support!
Just because the business may need to close doesn’t mean the good work has to stop. While these businesses are planning for their relaunch, they may be asking for your help to spread the word. We’ve seen salons set up review campaigns, gathering testimonials to use when they can open again. You can leave them a review on the Mindbody app or send them an uplifting note about what their business means to you by finding them online.
If your favorite business remains open, you can bet they’re taking careful consideration of sanitation and how and when they’re touching their customers. Some states are restricting which services can be offered right now. Check with the business to see what they may have available.
If a business offers a limited amount of services already, they may be reducing availability. Adding more time between appointments, for example, allows for in-depth cleaning. Don’t be afraid to ask what precautions they’re taking.
If you have an appointment already scheduled, or you’re worried that plans may change, expect greater flexibility. Many businesses are no longer charging cancellation fees, so you can cancel without penalty if you aren’t feeling well. Others will allow you to reschedule for down the road when things improve.
In times of crisis, we’re all trying to put people first. You may find fewer staff members available, and that’s a good thing. Whether someone isn’t feeling well or needs some self-care of their own, that’s what best for them and for you.
You may notice extra effort being put into sanitation, too. Mylkbar, a nail salon with two locations in Charleston, SC, and Nashville, TN, is putting cleanliness front and center for their clients. The salon uses autoclaves to sterilize tools, offers hand sanitizer to customers, and provides transparency into its cleaning schedule via social media. (They clean each day at open and close, as well as a professional deep clean once a week.)
Staying in touch has never felt more important. While family and friends are always front and center, expect to see businesses stretching their communication muscles. They don’t want you to forget about them! Say hi on social media, reply to their newsletter, and consider using video to connect for 1:1 appointments or consultations. They can still offer the advice they’d give in-person, online.
Remember, we are getting through this together, and together we will emerge stronger. To show your local studios support during this time, please visit them on Mindbody.io or in the Mindbody app and find your favorite classes or one you've always wanted to try. Also, tag them on social media, along with @Mindbody, and we will support in any way we can.
That’s something I never expected to hear. Think about it: we join gyms and studios because of their equipment, instructors, space, community (and AC, of course). But who’s to say we can’t get all that—or at least most of it—with virtual and online classes, too? In this new wave of wellness, we’re all switching up our fitness routines as we switch up our everyday schedules and habits. It’s not just in-studio or at-home anymore. It’s in-studio, at-home, at the park, beach, parking lot, rooftop...virtual, hybrid, Instagram Live, online, on-demand, and so much more. As we’re adapting, adjusting, finding our groove, etc., online gym memberships enter the fray. Has a nice ring to it, doesn’t it?
There are tons of benefits to an online gym membership, especially right now.
Let’s break this down:
1. Scheduling convenience
A virtual/online gym fitness membership is a monthly subscription that gives you access to tons of live stream fitness classes you can take anywhere, from studios across the globe. These fitness studios offer tons of at-home workouts, group exercise, and one-on-one training sessions to choose from, no matter your exercise program or fitness level. With so many options, it’s easy to find one that fits your schedule. Whether you want to fit in a morning flow before work, combat that afternoon slump with some cardio, squeeze in some strength training before dinner, or wind down with an evening barre class, you can pick and choose classes to fit your fitness routine.
2. Minimizing exposure to COVID-19
And because they’re online, you can take these classes from the comfort of your home (or wherever you are), thus minimizing your exposure to COVID-19 and eliminating your commute to the gym or studio. By now, many of us have our designated “workout spot,” whether it’s an actual weight room, a quick scooch of the coffee table, or a grassy area in the backyard. Maybe you’re comfortable here... maybe you’ve even learned to love it.
With an online gym membership, you can stay in your safe space/comfy workout spot. Or, you can go somewhere new (local park, beach spot, a different area of the house, you know). You can access these virtual, live stream fitness classes from any device, so you can prop up your phone, laptop, or tablet wherever you want to go, or roll out your mat in front of the big screen TV in your living room.
We all have our favorite, go-to workouts. But sometimes, it feels good to switch it up (especially right now). Working from home all day, many of us are craving some variety and excitement, and an online gym membership can definitely help with that. According to our recent poll about COVID’s effect on our fitness routines, 64% of you have tried new online workouts since the start of the pandemic—I know I have. Maybe it’s because trying new things is easier in the comfort of our homes, maybe we’re finally able to try some classes we normally can’t find locally, or maybe we’re all just bored out of our minds...I don’t know. But I’m excited about it.
With an online gym membership, you can get that spice you’re looking for easily. Start out your Monday by hitting some HIIT, ease your sore muscles with some Restorative Yoga, and end the week with some dance cardio to pretend you’re at the club. The world is yours.
4. Working out without a commute
My favorite part? No commute. There are literally no more excuses when it comes to skipping workouts. No traffic, no schedule conflicts, no fear of returning to the studio. You don’t even have to worry about packing a gym bag with a change of clothes and shower supplies or prepping a snack or protein shake to bring to work. Just shut your computer, throw on some leggings, and get to work.
Community—the element of online fitness memberships we don’t often think of. When we go into studios, we understand the beauty of a fitness community. We’re greeted by our instructors, we chat with others in the class, and we all sweat together and encourage each other throughout. But working out at home is different... or is it?
We can do workouts on our own at home all we want, but we’re definitely going to miss out on the community aspect we all know and love. But, with live stream classes, we can create a different kind of community. The beauty of it? It’s not just your neighbors anymore. Anyone with an online fitness membership can join these classes, regardless of where they’re located in relation to the studio, so you can be working out alongside people from all over the world—now that’s something I can get behind.