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Swipe. Tap. Scroll. Like. Read. Repeat. Staring at social media feeds, checking texts, crafting emails, scheduling appointments—we devote an average of five hours per day to our mobile technology. We unlock our iPhones over 80 times in a 24-hour period. Our codependency to our mobile devices cannot be ignored, and it’s weighing on our well-being.
Finding a balance between leveraging our society’s addiction to mobile technology and positively influencing the state of wellness in our nation is not only a challenge, it’s solution can define our generation. But how do we solve this epidemic? We don’t let screen time destroy our well-being, we embrace it. We lead the innovation of an individualized and personalized, technology-driven wellness journey.
Here at MINDBODY, our global booking platform enables us to connect consumers to the world to fitness, wellness, and beauty through thousands of top-tier businesses and millions of classes, appointments, and services. How we utilize our data through unparalleled integrations with other social and technology partners can affect the consumption of wellness across the world.
To pivot our culture, we need to put wellness services at the forefront of technology through clear and seamless actions that don't interrupt—but decidedly disrupt—our current behavior. By working with companies like Amazon, Strava, Facebook and Instagram, we can integrate future advances in mobile, AI, and machine learning to transform the way we care for ourselves.
Our latest integration with Instagram and Facebook leverages social behavior to influence fitness and wellness. Billions of users on these social networks can now book their boutique fitness classes via a studios profile page, staying within their social ecosystem while bettering their well-being. We have partnered with Strava, the ultimate social network for athletes, to track fitness accomplishments through MINDBODY app bookings. Imagine asking Alexa to book your next aerial yoga class at a new studio or schedule a massage at your favorite spa—this is just the beginning.
The first step to redefining our societies perception of wellness begins with targeting the largest generation in U.S. history: millennials. Their affinity for technology shapes how they spend their time and money. Not only are they digitally savvy, but millennials also tend to prioritize wellness and bring fitness into their daily lives, both online and off.
“This generation has created a personalized on-demand economy. They seek value rather than price, and are spending more on experiences rather than things,” said Doug Hecht, MINDBODY SVP of Consumer Products. “They also are more aware of their health and wellness than any previous generation. They eat better, they work out more, and they track their fitness more than any generation.”
According to a study by Yahoo Health, millennials consume a large amount of health content, with 1 in 3 sharing health info through social media, websites, text or email each week. By integrating the ability to instantly book fitness classes into their social media feeds and favorite apps, their interest in wellness can only be enhanced.
By joining forces with influential global brands and leaders, it becomes our responsibility to take the necessary steps to help our society consume wellness in a way that influences our future. By working together with today’s most consumable apps, MINDBODY makes discovering, booking and engaging with fitness and wellness easier than ever, helping to shape how we utilize technology to live—and lead—our healthiest lives.
That’s something I never expected to hear. Think about it: we join gyms and studios because of their equipment, instructors, space, community (and AC, of course). But who’s to say we can’t get all that—or at least most of it—with virtual and online classes, too? In this new wave of wellness, we’re all switching up our fitness routines as we switch up our everyday schedules and habits. It’s not just in-studio or at-home anymore. It’s in-studio, at-home, at the park, beach, parking lot, rooftop...virtual, hybrid, Instagram Live, online, on-demand, and so much more. As we’re adapting, adjusting, finding our groove, etc., online gym memberships enter the fray. Has a nice ring to it, doesn’t it?
There are tons of benefits to an online gym membership, especially right now.
Let’s break this down:
1. Scheduling convenience
A virtual/online gym fitness membership is a monthly subscription that gives you access to tons of live stream fitness classes you can take anywhere, from studios across the globe. These fitness studios offer tons of at-home workouts, group exercise, and one-on-one training sessions to choose from, no matter your exercise program or fitness level. With so many options, it’s easy to find one that fits your schedule. Whether you want to fit in a morning flow before work, combat that afternoon slump with some cardio, squeeze in some strength training before dinner, or wind down with an evening barre class, you can pick and choose classes to fit your fitness routine.
2. Minimizing exposure to COVID-19
And because they’re online, you can take these classes from the comfort of your home (or wherever you are), thus minimizing your exposure to COVID-19 and eliminating your commute to the gym or studio. By now, many of us have our designated “workout spot,” whether it’s an actual weight room, a quick scooch of the coffee table, or a grassy area in the backyard. Maybe you’re comfortable here... maybe you’ve even learned to love it.
With an online gym membership, you can stay in your safe space/comfy workout spot. Or, you can go somewhere new (local park, beach spot, a different area of the house, you know). You can access these virtual, live stream fitness classes from any device, so you can prop up your phone, laptop, or tablet wherever you want to go, or roll out your mat in front of the big screen TV in your living room.
We all have our favorite, go-to workouts. But sometimes, it feels good to switch it up (especially right now). Working from home all day, many of us are craving some variety and excitement, and an online gym membership can definitely help with that. According to our recent poll about COVID’s effect on our fitness routines, 64% of you have tried new online workouts since the start of the pandemic—I know I have. Maybe it’s because trying new things is easier in the comfort of our homes, maybe we’re finally able to try some classes we normally can’t find locally, or maybe we’re all just bored out of our minds...I don’t know. But I’m excited about it.
With an online gym membership, you can get that spice you’re looking for easily. Start out your Monday by hitting some HIIT, ease your sore muscles with some Restorative Yoga, and end the week with some dance cardio to pretend you’re at the club. The world is yours.
4. Working out without a commute
My favorite part? No commute. There are literally no more excuses when it comes to skipping workouts. No traffic, no schedule conflicts, no fear of returning to the studio. You don’t even have to worry about packing a gym bag with a change of clothes and shower supplies or prepping a snack or protein shake to bring to work. Just shut your computer, throw on some leggings, and get to work.
Community—the element of online fitness memberships we don’t often think of. When we go into studios, we understand the beauty of a fitness community. We’re greeted by our instructors, we chat with others in the class, and we all sweat together and encourage each other throughout. But working out at home is different... or is it?
We can do workouts on our own at home all we want, but we’re definitely going to miss out on the community aspect we all know and love. But, with live stream classes, we can create a different kind of community. The beauty of it? It’s not just your neighbors anymore. Anyone with an online fitness membership can join these classes, regardless of where they’re located in relation to the studio, so you can be working out alongside people from all over the world—now that’s something I can get behind.