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SCRIBD MINDBODY
Wellness
Published Tuesday Oct 01, 2019 by Erica Arvanitis

October Picks: What We’re Reading On SCRIBD 

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Relaxation

Halloween is almost upon us, so look no further for a few binge-worthy books to read from SCRIBD, asap

On the hunt for your next read? Easily find something you’ll enjoy on the SCRIBD app. Search through audiobooks, snapshots, magazines—even sheet music (you never know when you’ll need a little John Carpenter).

From cult classics to witchy self-care, here are the books we’re picking up this haunting season: 

Practical Magic // Alice Hoffman 

You’ve heard of the movie that is *definitely* at the top of our must-watch films during the spooky season, but did you know it’s also a book? Alice Hoffman gives us the gift of those magical Owens sisters, and all the bewitching tales of a small town. Perfect for a cozy night in, you won’t want to forget this TBR for your pile. 
 

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Practical Magic // Alice Hoffman 

You’ve heard of the movie that is *definitely* at the top of our must-watch films during the spooky season, but did you know it’s also a book? Alice Hoffman gives us the gift of those magical Owens sisters, and all the bewitching tales of a small town. Perfect for a cozy night in, you won’t want to forget this TBR for your pile. 
 

The Witch’s Book of Self-Care // Arin Murphy-Hiscock

We love the idea of promoting self-care, but add in a little witchcraft? Take our money. With tips on meditations, mantras, and even spells to improve your body, mind, and spirit, we can’t get enough of this enchanted guide. 

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The Witch’s Book of Self-Care // Arin Murphy-Hiscock

We love the idea of promoting self-care, but add in a little witchcraft? Take our money. With tips on meditations, mantras, and even spells to improve your body, mind, and spirit, we can’t get enough of this enchanted guide. 

The Graveyard Book // Neil Gaiman 

Foster that sense of childlike wonder with a classic story from Neil Gaiman. A tale written for all ages, the adventure of Nobody Owens and his haunted family will leave you wanting more! 

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The Graveyard Book // Neil Gaiman 

Foster that sense of childlike wonder with a classic story from Neil Gaiman. A tale written for all ages, the adventure of Nobody Owens and his haunted family will leave you wanting more! 

Erica Arvanitis MINDBODY
Written by
Erica Arvanitis
Copywriter
About the author
A copywriter by day, Erica spends her free time mastering the art of puzzles while forcing her 10-year-old Chow mix to wear sweaters. With experience in PR, social media, marketing, and copywriting, Erica lives and breathes the written word. Warning: don’t test her on Friends trivia - she will win every time.
death of the walk-in
The Latest
Published Wednesday May 20, 2020 by Sara Lesher

When Salons Near Me Reopen: What To Expect From The First Visit Back

Beauty
Salon

Times are strange right now, as you all know. We’ve all heard the phrase “new normal” about a million times already, and all the while, things are still changing every day. If you asked me a few months ago what I’d be writing about right now, I would never have guessed I’d be interviewing someone about what it’s like to get a haircut

Nonetheless, we’re all doing our best to band together and help each other out right now. You may have noticed salons and spas offering messages of support, video tutorials for DIY beauty, and now, waitlists and announcements of reopening their doors. But as we all know, this isn’t the “old normal” anymore, and there will be changes. 

Here’s what you can expect to be different when you finally head back into the salon or spa:


Going the distance

As salons and spas begin to reopen, they’ll likely have to make changes due to new social distancing requirements. When you enter the space, you’ll probably see a complete rearrangement. Stations will be separated by at least six feet, and some might even be removed to allow for more space. Salons that don’t have that much space to spare are putting in temporary walls or partitions. 

On top of that, there may be fewer appointments scheduled at the same time (and definitely no walk-ins) to limit the number of people in the building. Say goodbye to waiting rooms and lobbies—you’ll likely be asked to wait outside or in your car until the exact start time of your appointment to prevent too many people crowding the front.


Keeping it clean

In addition to their increase in space, salons and spas will likely up their cleaning standards and procedures. We surveyed active consumers on the Mindbody app and learned that among the many changes beauty and wellness businesses can make upon reopening, following rigorous sanitization guidelines is the most important. You’ll probably see social posts or confirmation emails that outline new cleaning protocols, and you may notice some signage hanging around the building to reassure that the areas have been disinfected. Employees, and even guests, will be wearing masks and/or gloves, and you may even get a spritz of hand sanitizer at the door. According to Salon 124 Group, getting these supplies is turning out to be one of the largest obstacles for reopening.

In between each appointment, they’ll thoroughly disinfect the area before the next client arrives. Not only that, but each time you move to a new station (like from shampoo to haircut), they may also wipe down the station as soon as you get up to make sure it’s clean for the next guest. 
 

literally check ourselves out

Checking yourself out 

After a good haircut, we all want to check ourselves out. And now that we’re all more cautious of germs and bacteria, we also want to literally check ourselves out at the end of our appointments. Out of the various fitness, beauty, and wellness businesses on our platform, consumers feel most comfortable returning to hair salons, and 62.7% said hair cutting, coloring, styling, barbering, or blow-drying would be the first beauty service they book once restrictions are lifted. An extra, important layer of comfort can be added in the form of contactless payments.

Many salons and spas will likely be incorporating some sort of contactless checkout process to limit touch points. They may end up taking your payment information at check-in via text and removing the front desk, so you don’t have to interact with another person face-to-face.


Switching it up

All-in-all, you can expect changes—and lots of them. Whether it’s increased retail offerings, curbside pickups, virtual consultations, at-home appointments, or video tutorials, many salons and spas are getting creative with how they offer support to their clients. Above all, they want to help us feel beautiful, confident, and somewhat normal during this time—and for that, we’re so thankful.


Want to hear about a real salon experience firsthand? One of our own got her hair done at a reopened salon in Georgia—here’s how it went.

Are you a salon owner yourself? Check out the Reboot Kit for Salons, Spas, & Wellness Businesses for extensive info and advice on how to prepare for reopening.



MINDBODY. “COVID-19 APP USER SURVEY #5.” MAY 2020.
Sara Lesher
Written by
Sara Lesher
Marketing Content Associate
About the author
Spoiled by the San Diego sunshine, Sara’s hobbies include beaching, hiking, concert-going, and brewery-hopping. As Mindbody’s Marketing Content Associate, she naturally loves reading and writing… so if you have any book recommendations, let her know. And just between us: she’s committed to health and wellness but loves a good taco (shoutout TJ Tacos in Escondido).