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LATHER MINDBODY tips skincare wellness
Wellness
Published Monday May 06, 2019 by Erica Arvanitis

Life Lessons From LATHER’s CEO Mom, Emilie Hoyt

Organizer Prefix
Partnership with
Organizer Name
LATHER
Skincare
Expert Advice
Beauty

A lifelong migraine sufferer, Emilie Hoyt—founder and president of LATHER—has created a booming business by transforming her sensitivities into natural products people can actually use. Using her experience to help others, Hoyt turned an interest in organic ingredients and aromatherapy into an authentic commitment to serve up wellness that works. 

We sat down with Emilie to chat about how she’s grown a clean beauty business, what it takes to stick out in the beauty industry, and how to find balance as a working mom! 


Q: We love wellness, but what motivated you to step away from your PR career to pursue founding LATHER?

While I felt my PR work in the nonprofit sector was fulfilling, I wanted to use the skills I learned for a cause I really felt passionate about. 

 

Q: Were you always confident in your decision to start a wellness business? What has kept you going?

I haven’t always felt confident in my business skills; however, I have always felt confident in my products and my ability to understand how to convey the unique aspects of LATHER.

 

Q: You created LATHER out of your deep-rooted passion for natural products that make a difference. What separates your company from the mainstream?

It was not mainstream to be talking about natural beauty 20 years ago. I am so pleased that there is a great amount of momentum gaining in this area, however, it still comprises only about 7% of the global beauty business. While LATHER has always focused on incorporating the best natural ingredients possible, we specialize in bringing unique ingredients to the marketplace. Our products are the opposite of bland and create an instant engagement of the senses. We focus on making sure that whether it’s a shampoo, face cream, or body soap, our products not only do what they promise, they make the user feel better after they use them.

 

Q: What’s your favorite LATHER item?

I would say my favorite product is the Chia Seed & Passion Fruit Cleansing Oil. It cleanses and works as a moisturizer!    

 

Q: Not only do you run a successful company but you have a family, fulltime. What can you say to all the mommas out there when it comes to finding “balance” between work, kids, and self-care—especially when it comes to your fitness and wellness routine? 

Put your oxygen mask on first. Whether it’s sleep, nutrition or exercise, what I’ve learned is that things can go south rather quickly.  Another thing I have learned is “wellness retreats” are available to everyone. You don’t need to save up; you can reset by taking a moment to read a book, drawing a bath, or taking a walk outside. 

 

Q: Any words of wisdom for all the women out there looking to take a leap of faith when it comes to their career? 

Find a mentor and learn everything you can about the industry.  Also, focus on the people you want to help – their experience and journey. 
 

Q: What’s next for LATHER?

Right now I am most excited about a special product we will be launching for our 20th anniversary. We’re surprising our top fans with it this fall. Stay tuned, it’s still a secret, shhh

Erica Arvanitis MINDBODY
Written by
Erica Arvanitis
Copywriter
About the author
A copywriter by day, Erica spends her free time mastering the art of puzzles while forcing her 10-year-old Chow mix to wear sweaters. With experience in PR, social media, marketing, and copywriting, Erica lives and breathes the written word. Warning: don’t test her on Friends trivia - she will win every time.
Prenatal Fitness - MINDBODY
Fitness
Published Wednesday Sep 11, 2019 by Whitney English

The Do’s and Don’ts of Prenatal Fitness 

Yoga
Pilates
Barre
Strength Training
Cardio
Expert Advice

For many pregnant women, exercise can take a backseat. I get it. You’re exhausted and uncomfortable—slipping into a pair of tight leggings and sweating your booty off doesn’t exactly sound like a great way to reduce your discomfort.
 
While working out may sound like the last thing you want to do when you’re carrying another human inside of you, engaging in regular, low-impact activities during pregnancy is extremely beneficial to both you and your baby. In fact, some studies show that prenatal exercise may help to reduce aches and pains, improve sleep, and boost mood. But figuring out which exercises are safe for you and your baby can be confusing. If you Google prenatal exercise, you’ll find a wide range of conflicting opinions on what moms-to-be should and shouldn’t do.
 
As a dietitian, a Certified Personal Trainer, and a mom to a 16-month old, exercise has always been a priority for me. During my pregnancy, I was determined to continue my regular routine as long as possible, so I spent a ton of time researching and speaking to experts to learn the best practices for exercise during pregnancy. Here is my list of do’s and don’ts when it comes to prenatal fitness, no matter where you are when it comes to motherhood. 
 

Yoga

First up, yoga. You want to avoid any poses that cramp your baby’s space or put pressure on your stomach. It’s easy to modify most poses to make them safer and more comfortable for you and your baby. For example, instead of trying to do a regular forward fold, open up your legs for a wide leg forward fold, which gives your belly more space. 
 
Some poses can be fine during the first or second trimester, depending on your prior yoga experience, but may be less safe later in pregnancy. If you are comfortable doing full wheel, it can be fine early in your pregnancy. I did this pose until about 25 weeks, but everyone is different. Keep in mind that pregnancy is not the time to push yourself with new poses. Additionally, after the first trimester, it’s best to avoid lying face down. Instead, try doing certain poses on your knees rather than on your stomach—like substituting camel pose for bow pose.
 

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Yoga

First up, yoga. You want to avoid any poses that cramp your baby’s space or put pressure on your stomach. It’s easy to modify most poses to make them safer and more comfortable for you and your baby. For example, instead of trying to do a regular forward fold, open up your legs for a wide leg forward fold, which gives your belly more space. 
 
Some poses can be fine during the first or second trimester, depending on your prior yoga experience, but may be less safe later in pregnancy. If you are comfortable doing full wheel, it can be fine early in your pregnancy. I did this pose until about 25 weeks, but everyone is different. Keep in mind that pregnancy is not the time to push yourself with new poses. Additionally, after the first trimester, it’s best to avoid lying face down. Instead, try doing certain poses on your knees rather than on your stomach—like substituting camel pose for bow pose.
 

Pilates + Barre

Similarly, with both Pilates and barre, you want to avoid doing any stretches or poses that put pressure on or around your abdominal cavity. During the early stages of pregnancy, you may not need any modifications, but the most important thing is to listen to your body and not push the limits. As your pregnancy progresses, remember to ask the instructor for modifications, so the exercise feels good for both you and baby.

2
Pilates + Barre

Similarly, with both Pilates and barre, you want to avoid doing any stretches or poses that put pressure on or around your abdominal cavity. During the early stages of pregnancy, you may not need any modifications, but the most important thing is to listen to your body and not push the limits. As your pregnancy progresses, remember to ask the instructor for modifications, so the exercise feels good for both you and baby.

Hot Exercise + Heated Classes

Another crucial thing to avoid during pregnancy is hot exercise. There is a lot of misinformation regarding hot exercise, but be wary of anyone that tells you that it is safe. Increasing your core body temperature is known as hyperthermia, and it can be extremely dangerous for pregnant women. It is especially dangerous in the first month just after contraception, but hot exercise and heated classes should be avoided at all stages of pregnancy.

3
Hot Exercise + Heated Classes

Another crucial thing to avoid during pregnancy is hot exercise. There is a lot of misinformation regarding hot exercise, but be wary of anyone that tells you that it is safe. Increasing your core body temperature is known as hyperthermia, and it can be extremely dangerous for pregnant women. It is especially dangerous in the first month just after contraception, but hot exercise and heated classes should be avoided at all stages of pregnancy.

Strength Training

When it comes to strength and circuit training, exercises like lunges and jumping may put excessive pressure on your belly as you get farther along in your pregnancy. Trust your body and discontinue these if they feel unsafe. Any exercises that cause you to hold your breath or could result in trauma to your belly, (for example kettlebell swings or powerlifting) I would advise against.

4
Strength Training

When it comes to strength and circuit training, exercises like lunges and jumping may put excessive pressure on your belly as you get farther along in your pregnancy. Trust your body and discontinue these if they feel unsafe. Any exercises that cause you to hold your breath or could result in trauma to your belly, (for example kettlebell swings or powerlifting) I would advise against.

Cardio

With cardio, the rule is that you should be able to continue to hold a steady conversation during exercise. For some, running may be fine up until the end of your pregnancy. Others may find this puts too much pressure on their pelvic floor. Some low-impact alternatives include walking (on both a flat surface and uphill), swimming, elliptical machine, rowing machine, and low-intensity aerobic exercise.
 

If you’re looking for exercise classes to take while pregnant, I recommend searching for something mellow on the MINDBODY app, such as restorative or gentle flow yoga, beginner Reformer Pilates, or any other light, introductory classes.
 
As a general rule, if you’re questioning whether or not something is safe to do during pregnancy, it probably isn’t. Remember that the most important thing is the safety of both you and your baby, and no form or intensity of exercise is worth sacrificing that!
 
For more information on a healthy pregnancy, including nutritious recipes and exercise ideas, check out my Predominantly Plant-Based Pregnancy Guide!

5
Cardio

With cardio, the rule is that you should be able to continue to hold a steady conversation during exercise. For some, running may be fine up until the end of your pregnancy. Others may find this puts too much pressure on their pelvic floor. Some low-impact alternatives include walking (on both a flat surface and uphill), swimming, elliptical machine, rowing machine, and low-intensity aerobic exercise.
 

If you’re looking for exercise classes to take while pregnant, I recommend searching for something mellow on the MINDBODY app, such as restorative or gentle flow yoga, beginner Reformer Pilates, or any other light, introductory classes.
 
As a general rule, if you’re questioning whether or not something is safe to do during pregnancy, it probably isn’t. Remember that the most important thing is the safety of both you and your baby, and no form or intensity of exercise is worth sacrificing that!
 
For more information on a healthy pregnancy, including nutritious recipes and exercise ideas, check out my Predominantly Plant-Based Pregnancy Guide!

Whitney English - MINDBODY
Written by
Whitney English
Registered Dietitian Nutritionist
About the author
A former journalist and entertainment reporter in Los Angeles, Whitney English found her passion in wellness and nutrition. Tired of the quick fix promises she encountered in Hollywood, she became a Registered Dietitian Nutritionist and Certified Personal Trainer, making it her mission to research health trends to help determine the best ways to eat, move, and live for long-lasting health.