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Wellness
Published Wednesday Jul 01, 2020 by Sara Lesher

How Spas Are Reopening for Massages: An Insider’s Look

Salon
Mindbody Community
Recovery
COVID-19

Curious about what massage therapists and spas are doing to prepare for reopening? Wondering about what a massage experience might be like in the “new normal?” We know you are, given that 73% of you are aching to get your stress worked out when wellness businesses reopen post-COVID-19. Well, we are just as curious as the lot of you. So much so, that we reached out to our friend Jenalee Dahlen, Chief Visionary and Integrative Officer of Yoso Wellness Spa, to get some answers. 


What should clients expect to be different when they come to your business? 

Jenalee: A few things they can expect to have changed when they come in are... 

1.    Forms and screenings 

We send clients an intake form along with their booking confirmation, as well as a COVID-19 form and safety reminders to read and sign before their service. This removes or minimizes the time clients are gathering in the reception area. Upon arrival, we ask a series of COVID-19-related health questions and give clients a no-touch thermal temperature check. From there, we offer a spritz of sanitizer or directions to the restroom, so clients can wash their hands before receiving their service. 

[See what other salons and spas are doing to reduce contact and keep you safe] 
 

2.    Faster checkout 

On top of that, we are also providing checkouts before the services. Once the client’s treatment is complete, the practitioner can immediately step outside with them, schedule their next appointment on a tablet, and send them on their way. The only reason they would need to spend time in the reception area after their service is if we needed to show them skincare products.  
 

3.    Protective gear 

The practitioners providing the service will be wearing gloves, face coverings, and, when necessary, a face shield or protective eyewear. 
 

4.    Fewer amenities provided 

To reduce touch points, we are asking clients to bring their own water bottle, and for the time being, have removed our magazines and books for lounging and reading, extra amenities in the restroom, and client refreshments and snacks through the spa.  


These new processes will help reduce client crossover, limit the number of practitioners being in the space at the same time, and protect everyone within our doors, reducing potential exposure. Our top priority is the health and safety of our team and clients, followed by the prevention of our business from being closed again. When it is closed, we cannot physically support the wellness and self-care of our community. Anything we can do during this time to continue to create an experience while protecting everyone within our doors, we will do. 


[Book an experience at Yoso Wellness Spa] 
 

 new processes quote
What have you changed about your business to keep clients safe? 

While Yoso Wellness Spa has always had high standards for cleanliness, we have created a space to take a deeper look at our processes. This is to ensure we are creating a safe space for our clients, community, and team.  

Some additional new "Stay-Safe Protocols and Policies" we have implemented that our clients are not directly involved in are increasing our cleaning schedule for sanitizing and disinfecting through the spa: 

1.    If the restroom is used, a team member will be going in and wiping it down after.  

2.    We always try to keep the front door open to reduce the number of touch points for our clients. If a door needs to be opened, one of our team members will do it.  
 


3.    We have removed testers from the skincare area and are asking clients not to touch the retail products. A team member will be handling the products unless a client has already purchased it in order to reduce any potential exposure.  
 


4.    To help keep our clients safe, we are also holding the team members of Yoso accountable with COVID-19 screenings, staggered lunches, and sanitized skincare bottles in the treatment room at the end of every service instead of at the end of the day.  
 


5.    Additionally, Yoso is scheduling or has already taken COVID-19 testing to reassure our community that we are a safe space. We are taking this seriously, as our clients’ health and wellness are top priorities. Yoso was created to be a respite—a space for healing, balancing, and nurturing through touch and wellness—and we will do everything possible to continue to uphold, and go above and beyond, our standards to continue this mission.  
 


6.    While it is not required, to help keep our clients safe, we have also ordered eight eco-friendly air-purifiers to place throughout the entire spa, including staff-only areas. These air purifiers use a process to deactivate airborne toxins and collect tiny particles as small as bacteria from the air.  


Ultimately, our goal is to create a calm and seamless experience. While processes have changed due to COVID-19, we continue to do our best to make sure our services feel gentle, reassuring, safe, and enjoyable. What won't be different is the care, passion, and heart that go into each treatment, and the smiles that are happening under our masks. 
 
protecting everyone quote

As you can see, our favorite spas are doing everything they can to keep us safe and healthy. Whether you feel comfortable going back or want to stick at home for a while, find comfort in the fact that they’re patiently waiting and preparing for your safe and comfortable return. Thanks, Jenalee and Yoso Wellness Spa!  

Yoso Wellness Spa offers a variety of treatments from CBD massages to spray tanning. Live near Santa Cruz and want to check them out? Browse their services and book on Mindbody! 

Don’t live near Santa Cruz, but still want a massage? Browse wellness businesses near you. 


MINDBODY COVID CONSUMER SURVEY #5, JUNE 2020. 
Sara Lesher
Written by
Sara Lesher
Marketing Content Associate
About the author
Spoiled by the San Diego sunshine, Sara’s hobbies include beaching, hiking, concert-going, and brewery-hopping. As Mindbody’s marketing content associate, she naturally loves reading and writing… so if you have any book recommendations, let her know. And just between us: she’s committed to health and wellness but loves a good taco (shoutout TJ Tacos in Escondido).
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Beauty
Published Thursday Oct 08, 2020 by Sara Lesher

Gratuity Guide: How to Tip a Hair Stylist (and Show You Care)

Beauty

Tipping. While it can be a taboo topic that no one really wants to talk about publicly, the fact is, it’s a very important one that shouldn’t (and can’t) be avoided. This is all too true, especially now, when it comes to beauty services. Even before, “all of this” happened, there appeared to be some ambiguity about exactly how much to tip, when, what’s a respectable amount, and why. Now that we’ve tried our best at #homebeauty, it’s time to head back to the salons, spas, and other boutique beauty businesses (if you haven’t already). We’re here to guide you through gratuity in the new normal and why tipping a little extra to show your stylists and service providers you care during this tough time is the right thing to do.  

To make sure we get you all the right answers, we asked around about it (so you don’t have to). Turns out, our Instagram followers had a lot to say about how to tip your stylists and show them some extra love right now. 

Here’s what you think: 


You’ve already been tipping more 

79% of you said you’ve been tipping more for beauty services recently. We’re all so grateful for our stylists—with split ends, grown-out roots, out-of-control brows, and terrible home-cut bangs to prove it. And now that many of us can return to our salons and spas, we’re appreciating the ones who help us feel beautiful even more right now. 


But, how much more? 

We got a range of responses to this question. Some said they tip 5% more than they previously did, and many said 25%-35% total! Not only are these stylists actual artists, but they’re providing services we just can’t do ourselves. On top of that, many had to close their doors for several months, many were displaced as their salons shut down for good, and all of them are trying their best to get back to a sense of normalcy and do what they do best—help us look and feel beautiful. So, take this as a guide. Tip what you can but remember how much these wonderful people do for us.

New services are not top priority (yet) 

When it comes to trying new services, 69% of you gave it a big fat NO, while 31% remain intrigued. It makes sense that many would stick to their go-tos right now, as salons are just starting to reopen in some areas or may not be open yet at all.  

Depending on where you live and your overall health, you might be sticking with the bare minimum for now. But if your city has put in place safe reopening guidelines and measures, and you feel ready to head back out there, you can do so safely at a Mindbody salon. And you may be interested in trying out some new services right now as a way to show your local salons some extra support. If that’s you, browse beauty on the Mindbody app—and filter your categories to find out what’s out there.

Why retail therapy is important

Another way you can support your stylists right now? Shopping. It’s the safest way to show them some love without actually going in for a treatment. Many salons offer pre-payment on the Mindbody app and curbside pickup or a plethora of shipping methods, so you can keep contact to a minimum as much as possible. Plus, they have some pretty great stuff. If you need to invest in a good shampoo—especially because you haven’t gotten your hair done in months—so why not buy it from your stylist?  According to our poll, it’s a pretty even split. 55% of you haven’t bought any products yet, while the other 45% have been shopping away. If you’re part of that 55, consider checking out your salon’s product offerings (you might see something you like)

Anything else? 

Finally, we asked you all open-endedly how else you’re supporting your stylists right now. We got a lot of great answers. There was a lot of overlap, but we thought you might like to see some of the ones that stood out. So, if we didn’t cover it all so far, we’re about to—because you all are awesome and you did it for us. Here are some of the great ideas you had: 
    •    “Paying in advance!” 

    •    “Being more diligent about scheduling appointments versus letting my hair grow out” 

    •    “Referring friends!” 

    •    “Being flexible” (this is a good one—check out the 5 things your stylist wants you to know before you book) 

    •    “Scheduling my next cut before I leave!” 

    •    “Sharing their photos on Instagram and telling friends!” 

 

So, if you’re a stylist reading this, thank you. We all want to continue showing you support during this time and beyond. And if you’re a regular person like me who really needs her highlights done, just schedule the damn appointment already (if you feel comfortable) or buy some purple shampoo from your favorite salon.

Sara Lesher
Written by
Sara Lesher
Marketing Content Associate
About the author
Spoiled by the San Diego sunshine, Sara’s hobbies include beaching, hiking, concert-going, and brewery-hopping. As Mindbody’s marketing content associate, she naturally loves reading and writing… so if you have any book recommendations, let her know. And just between us: she’s committed to health and wellness but loves a good taco (shoutout TJ Tacos in Escondido).