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Darby Jackson: Reimagining Post-Workout Protein
Wellness
Published Monday Nov 19, 2018 by Darby Jackson

Darby Jackson: Reimagining Post-Workout Protein

Drink
Nutrition
Expert Advice

We sat down with Après co-founder, Darby Jackson, to learn about how she *realistically* balances life, her love for wellness and a thriving plant-based protein business—all while positively evolving her personal brand. 

 

Après


What idea sparked Après and how has being part of the wellness industry shaped you? 

It was very clear to my co-founder and I that there was nothing on the market that spoke to the modern wellness consumer post-workout. Everything either screamed 'bulk and biceps', had a terrifying ingredient list, or was too hard on the stomach. I was also a health coach and personal trainer and the number one question I'd get from all of my clients was, "What do I eat or drink after I workout?". I didn't have a clean and convenient recommendation for them.

Drawing on our backgrounds as Division 1 athletes, my experience with my clients, and feedback from boutique fitness studio owners, we built Après from the ground up to meet our customer's exact needs. It took us a year and a half to design the product and get it right, but it's that attention to detail and 100% commitment that I think has helped Après gain such early momentum. 

 

What’s your wellness routine? How has it evolved over time?

My daily wellness routine used to involve rigorous exercise but I've since slowed things down. I've learned that my body and brain need a combination of intense exercise mixed with yoga, meditation and overall more rest! I think it's easy to get caught up in the mindset that more is better with exercise but a few great classes per week mixed with some walking, meditation, and self-care is perfect for me right now.  

 

As an entrepreneur, you’re always on the go. What class do you book ahead of time to make sure you get a workout in?

Speaking of hard workouts, I've fallen in love with boxing. It does a great job of feeding my athletic, competitive side while also pumping me up for whatever comes next in my day. Every time I walk out of a boxing class I feel like I'm ready to take on the world. 

 

Do you have a go-to recipe that incorporates Après?

Yes! Right now I'm in love with a pumpkin smoothie recipe we developed for the holidays. It's 1 Vanilla Après mixed with 2 tablespoons of almond butter, 2 tablespoons of pumpkin puree, pumpkin pie spice, and ice cubes. It's to die for! 

 

How do you pick new flavors? We know Cold Brew and Vanilla just came out, can you tease any others? 

The inspiration for new Après flavors comes from our community. We are constantly asking people via social posts and stories about what they'd like to see from us next. When we polled our following earlier this year, it was clear that they were looking for a coffee and vanilla flavor from us. We also started to see people pour their Après into their morning coffee, so it was a no-brainer. In terms of new flavors, we are working on two right now. All I can say is that people will be very happy! 


Want to treat yourself post-workout? Use code MINDBODY20 to get 20% off all Après products! 

Darby Jackson Après
Written by
Darby Jackson
Après Co-founder | Integrative Nutrition Health Coach
About the author
A certified Integrative Nutrition Health Coach and personal trainer, Darby's interest in wellness began when she was diagnosed with celiac disease. Empowering women through food and fitness, she now brings her experiences to Après by creating a lifestyle and community around this nutritious, convenient drink.
salon collage
Beauty
Published Wednesday Sep 09, 2020 by Sara Lesher

What Do We Expect from Beauty Salons Reopening Now?

Beauty
Salon
COVID-19

Things are weird. Times are changing. It seems like just when we’re starting to get a grip, there’s another surprise. When it comes to beauty, we've had to adapt on our own due to salon closures, keep an eye on preparations and protocol changes during those closures, try to know what we’re doing before booking an appointment once they reopened, and maybe even brave the journey back to the salon. Whether you live in a place where salons are open, you’ve experienced a second shutdown, or you straight up haven’t had a haircut since March, we can all probably agree that we’re expecting some differences in the salon and spa world thanks to COVID. 
We wanted to gauge how everyone is thinking and feeling about all this, so we put out a poll on our Instagram, asking you all what you expect from beauty salons right now.  

Here’s what you had to say... 


1.    You’re about 50/50 when it comes to heading back 
 


53% of you have returned to the hair salon by now, while 47% of you have not. This makes sense, because every area of the country is different when it comes to cases, closures, and mandates, and every person is different when it comes to risk and safety.  

2.    But if you are going back, you want the "normal" experience

While many hair salons have begun operating outdoors due to government regulations, 58% of you said you’re fine with getting your haircut indoors, while the other 42% are more comfortable keeping it outside.

3.    You aren’t quite comfortable with others in your home 


58% of you said you’d rather go to your hair salon than have your stylist come to you. I get it, home is a safe space, probably shouldn’t let any outsiders in.

4.    You really appreciate your stylists

69% of you said you’re “totally!” going to tip more for services once you start receiving them again. During this time without our stylists and aestheticians, I think we all realized how much we need them and appreciate them, and many of us are willing to show them a little extra gratitude to make up for the time we spent apart.

5.    Some of you are willing to take risks... 


But, most of you aren’t. 56% of you said you have not cut or colored your own or a friend’s hair, because it was too risky, while the other 44% just “had to!”  


6.    Nail salons are a lot less trafficked 


Only 29% of you have returned to nail salons, while the rest are sticking to at-home manicures. Maybe we’re all just getting really good at it? But probably, it’s because a lot of them are still closed down, or because it’s a little more difficult to get a pedicure outdoors (we need our massage chairs!).  


7.   We’ve all noticed (and embraced) the changes

Our last poll question asked about what differences you’ve all noticed when heading back to the salon, and you all had a lot to say...


chat bubbles with salon differences


It’s a beautiful thing to see how the salon and spa community has come together, taken precautions, and adjustments, all so they can continue to help us look and feel our best. If you haven’t spoken to your stylist lately (or even if you have), don’t forget to shoot them a thank you and let them know you appreciate them. 

Sara Lesher
Written by
Sara Lesher
Marketing Content Associate
About the author
Spoiled by the San Diego sunshine, Sara’s hobbies include beaching, hiking, concert-going, and brewery-hopping. As Mindbody’s marketing content associate, she naturally loves reading and writing… so if you have any book recommendations, let her know. And just between us: she’s committed to health and wellness but loves a good taco (shoutout TJ Tacos in Escondido).