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We sat down with Après co-founder, Darby Jackson, to learn about how she *realistically* balances life, her love for wellness and a thriving plant-based protein business—all while positively evolving her personal brand.
It was very clear to my co-founder and I that there was nothing on the market that spoke to the modern wellness consumer post-workout. Everything either screamed 'bulk and biceps', had a terrifying ingredient list, or was too hard on the stomach. I was also a health coach and personal trainer and the number one question I'd get from all of my clients was, "What do I eat or drink after I workout?". I didn't have a clean and convenient recommendation for them.
Drawing on our backgrounds as Division 1 athletes, my experience with my clients, and feedback from boutique fitness studio owners, we built Après from the ground up to meet our customer's exact needs. It took us a year and a half to design the product and get it right, but it's that attention to detail and 100% commitment that I think has helped Après gain such early momentum.
My daily wellness routine used to involve rigorous exercise but I've since slowed things down. I've learned that my body and brain need a combination of intense exercise mixed with yoga, meditation and overall more rest! I think it's easy to get caught up in the mindset that more is better with exercise but a few great classes per week mixed with some walking, meditation, and self-care is perfect for me right now.
Speaking of hard workouts, I've fallen in love with boxing. It does a great job of feeding my athletic, competitive side while also pumping me up for whatever comes next in my day. Every time I walk out of a boxing class I feel like I'm ready to take on the world.
Yes! Right now I'm in love with a pumpkin smoothie recipe we developed for the holidays. It's 1 Vanilla Après mixed with 2 tablespoons of almond butter, 2 tablespoons of pumpkin puree, pumpkin pie spice, and ice cubes. It's to die for!
The inspiration for new Après flavors comes from our community. We are constantly asking people via social posts and stories about what they'd like to see from us next. When we polled our following earlier this year, it was clear that they were looking for a coffee and vanilla flavor from us. We also started to see people pour their Après into their morning coffee, so it was a no-brainer. In terms of new flavors, we are working on two right now. All I can say is that people will be very happy!
Want to treat yourself post-workout? Use code MINDBODY20 to get 20% off all Après products!
Things are weird. Times are changing. It seems like just when we’re starting to get a grip, there’s another surprise. When it comes to beauty, we've had to adapt on our own due to salon closures, keep an eye on preparations and protocol changes during those closures, try to know what we’re doing before booking an appointment once they reopened, and maybe even brave the journey back to the salon. Whether you live in a place where salons are open, you’ve experienced a second shutdown, or you straight up haven’t had a haircut since March, we can all probably agree that we’re expecting some differences in the salon and spa world thanks to COVID.
We wanted to gauge how everyone is thinking and feeling about all this, so we put out a poll on our Instagram, asking you all what you expect from beauty salons right now.
Here’s what you had to say...
53% of you have returned to the hair salon by now, while 47% of you have not. This makes sense, because every area of the country is different when it comes to cases, closures, and mandates, and every person is different when it comes to risk and safety.
While many hair salons have begun operating outdoors due to government regulations, 58% of you said you’re fine with getting your haircut indoors, while the other 42% are more comfortable keeping it outside.
58% of you said you’d rather go to your hair salon than have your stylist come to you. I get it, home is a safe space, probably shouldn’t let any outsiders in.
69% of you said you’re “totally!” going to tip more for services once you start receiving them again. During this time without our stylists and aestheticians, I think we all realized how much we need them and appreciate them, and many of us are willing to show them a little extra gratitude to make up for the time we spent apart.
But, most of you aren’t. 56% of you said you have not cut or colored your own or a friend’s hair, because it was too risky, while the other 44% just “had to!”
Only 29% of you have returned to nail salons, while the rest are sticking to at-home manicures. Maybe we’re all just getting really good at it? But probably, it’s because a lot of them are still closed down, or because it’s a little more difficult to get a pedicure outdoors (we need our massage chairs!).
Our last poll question asked about what differences you’ve all noticed when heading back to the salon, and you all had a lot to say...
It’s a beautiful thing to see how the salon and spa community has come together, taken precautions, and adjustments, all so they can continue to help us look and feel our best. If you haven’t spoken to your stylist lately (or even if you have), don’t forget to shoot them a thank you and let them know you appreciate them.