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Fitness memberships, workout classes, wellness services, beauty appointments and more.
As we’re entering Gatsby-era 2.0, we’ve seen some serious changes in the last millennium. First of all, we now have this thing called wellness. If you haven’t heard, it’s got seven (beautiful) dimensions. And in 2020, we’re welcoming our well-being to an age where wellness is better than ever—and even better for you.
So, what’s next? We’ve done the research, and here’s what we’ve got our sights set on as we kick off a new decade.
In 2019, lots of consumers chose to “go clean.” This year, we're getting to the bottom of what’s in our products. Just call us label nerds. From skincare and beauty, to the foods we eat and what we clean our homes with (shout-out: cleancult), consumers care what’s in their stuff. Brands like Ghost Democracy set the bar high, offering affordable skincare without the harsh chemicals—so when we say our beauty is natural, we’re not lying. We’re all about ditching the dirt in 2020 to protect our health and the health of Mother Earth. Go us!
Last year, our personal wellness became a priority, and this year, we're stepping it up—not just on our StairMasters. 55% of people said they're curious about experiential wellness and wellness activities in 2020, like immersing themselves in holistic events or visiting untraditional wellness locales. Now you can catch some z’s at a nap bar like The Dreamery by Casper or channel your inner Instagram fitness model at Equinox Hotels. And if you really want to take your wellness to the next level, sign up for a G Adventures Wellness Tour in one of ten beautiful destinations across South and Central America, Europe, or Asia. You can see all the sights, rest and rejuvenate with yoga and meditation, get physical during adventure activities, and try delicious, healthy power foods along the way. Where do we sign up?! Your wanderlust, wellness (and passport) will thank you.
Although meditation isn’t a new concept (it’s at least 3500 years old, actually), it has remained popular over the years, especially as wellness becomes more and more important in our daily lives. Last year, 18% of people practiced meditation, making it the most popular form of integrative health. The places you frequent—like your spa and yoga studio—have helped to make meditation classes, sound therapy, and tarot reading more accessible to fit your everyday schedule. Plus, meditation apps and devices such as Muse 2: The Brain Sensing Headband are hot on the market this new year. Muse helps you build a consistent meditation practice by matching your brain waves to real weather sounds (think thunderstorms or peaceful waves) to help you find focus and calm... even sleep! And it shows you real-time feedback on brain activity, heart rate, breathing, and body movements right on your phone—a literal mind-reader.
In addition to modern medicine, 68% of people believe integrative health is a good complement to increase overall wellbeing. So, what is integrative health really? It’s a holistic approach to wellness that focuses on the patient as a whole person rather than just a body with physical ailments. Basically, it’s all about that mind-body connection. In this category, we see everything from talk therapy to tea tree oil—anything that contributes to our sense of healing and wellness. Things like cupping, cryotherapy, essential oils, herbal supplements, and CBD products are sure to be on the rise in 2020. Our favorite? Jasper’s Relax CBD oil. It’s important to take time for self-care, and this magic little potion can help reduce anxiety, improve sleep, and relieve pain. It’s the perfect addition to your daily routine to help you relax and unwind.
Over the past few years, we’ve seen more and more brands offering personalized and subscription-based products. It’s like Netflix for your mind, body and soul. Brands like Sun Basket serve up healthy meals and let you choose your own combination of items to be shipped to your house each month (shut the front door!). And to kick it up a notch, some companies have found a way to make your Buzzfeed quiz hobby actually productive. They ask you questions about your lifestyle and desires to create personalized products just for you. Kyoku post-workout shakes, Ritual vitamins, and Prose haircare all want to get to know you in 2020!
When it comes to beauty, we all want to say we woke up like this *wink, wink.* Unfortunately, we’re not all Queen Bey (some of us have to try!). But this year, consumers are saving themselves the smudgy nail polish mess and frizzy post-blow-dry hair and opting for help from the pros. More than ever, people like to book quick, convenient beauty services rather than trying them at home—because nobody’s got time for that. Primping and pampering are going mainstream. Lash extensions, gel nails, facials, and blow-dry bars are easy and popular on-the-go options for any occasion that won’t quit in 2020. Pro tip: check out MudbuM for quick facials and Drybar for blowouts!
"Ridin’ Solo" is so 2010. According to Mindbody’s 2020 Fitness Trends in America report, group fitness is hotter than ever (for good reason!). Working out with a group leaves people more satisfied with their fitness level, generally happier, and closer with their friends, family, and communities. Another bonus: people who worked out the most this year did it to live long, healthy lives rather than to lose weight (sweating for self-confidence—we love to see it!). Studios like Shred415 and The Bar Method will still be all the rage in 2020. To find and try new group fitness classes, check out the Mindbody app!
If you'd like to find out even more on 2020 fitness, wellness, and beauty trends, explore the Mindbody Wellness Index!
Have you ever watched that oh-so-sweaty person leave their workout machine without wiping it down? Yuck. The Clorox wipes, paper towels, bottles of sanitizing spray are at your gym (and studio) for a reason— because no one wants to share bacteria. But now that our living quarters, even that tiny Upper Westside studio, have become our own personal fitness paradise, we’ve got one question: Is your at-home workout equipment *really* clean?
Research has found that bacteria can live on some gym equipment (weights, mats, you name it) for three days. That’s right, 72 full hours. And your yoga mat or those dumbbells you just got delivered from Amazon so you can slay that new virtual class you just booked on Mindbody are susceptible to the same stat. While it may seem silly to clean your own “stuff” because you’re the only one using it, think about where your hands have been before you pick up those weights. Perhaps your apartment complex’s keypad? Bacteria knows no boundaries.
From your resistance bands to your brand spanking new (and yes, most likely backordered) kettlebell, the gear you’re using at home could use a good wash, rinse, repeat—especially if you’re sharing it with someone you’re stuck at home with (like your S/O or stir-crazy housemate). Even if you’re the queen of clean (like me... just ask my co-worker, Natalie), here are six tips on how to keep your gear germ-free and looking good. Because we know all those classes you’ve been streaming are making you a fitness guru.
You not only want to clean the dirt off your workout equipment, you want to sanitize it. Clean gets the dirt, sanitizing takes care of the bad stuff (aka bacteria). Before you start getting crazy with the bleach or a DIY deodorizer, you’ll want to take into account the surface you are about to wipe down. Something like your treadmill, Peleton bike, resistance bands or bench press bench can be damaged by certain chemicals and at-home cleaners. If you’re worried about your equipment, opt for disinfectant wipes especially made for gym equipment, like all-natural Wipex. Plus, it’s never a bad idea to keep some hand sanitizer next to your workout station.
Clorox wipes have become the hottest household item of 2020—and we are guessing so has virtual yoga. If you’re not a huge fan of using chemicals you can’t pronounce and throw-away wipes on equipment like your Manduka mat, there are all-natural antibacterial cleaning options that will make Mother Earth proud. Who doesn’t want to make their cleaning routine a little more green? Companies like cleancult (we called them out in our 20/20 trends), offer effective, all-natural products delivered right to your door in recycled milk cartons —and they pair perfectly with your go-to disinfectants. Cleancult’s versatile All-Purpose Cleaner is my fave for wiping down workout gear, especially yoga mats (and almost everything in my home). The Saponified Coconut Oil acts as the “heavy lifter” without harsh chemicals. After working out, spray your surface(s), wait for a couple of seconds and wipe away with a reusable towel (or an old gym t-shirt you use as a rag).
While knowing what surface you’re cleaning is key, some of your equipment might benefit from DIY solutions. Before you roll up your sleeves and become the Harry Potter of cleaning solutions, invest in a glass spray bottle (or reuse an old plastic one). Oh, and break out the essential oils because they are about to boost your at-home fitness (and cleaning) routine. Most of the DIY cleaning “recipes” you find on Pinterest include ingredients you have at home—like vinegar, baking soda and hydrogen peroxide. My must-use DIY cleaner is vinegar-based (with 10-12 drops of essential oils). It’s powerful yet natural enough that I feel more confident laying facedown in Savasana with my oh-so-sensitive skin after that yoga class in NYC I just streamed from San Diego.
Now that cleaning your at-home workout gear is part of your routine (hint, hint), letting your equipment dry is key. If you’re cleaning your more expensive exercise machine with some cleaning solutions that have a “smell” or you want it to dry faster, trying turning on a fan or crack open the window to keep the air circulating. If you’re just cleaned a more porous surface (like your yoga mat) hang it outside to dry—over a railing, a chair, bike rack... you get the gist. While fresh air is good, UV rays are not. Certain materials that make workout gear can breakdown in the sun, and you don’t want to get burned before your next workout sesh.
While cleaning your equipment might seem like a no-brainer, it can be easy to ignore the surrounding area where you work out. The title of this section tells you what you need to know—don’t forget to clean and sanitize the floor where you exercise. Just think of it this way, while you’re killing it in your virtual fitness class, your hard work is being noticed, by the floor that is, as your sweat beads go flying. And last time I checked; vacuuming doesn’t do the trick for dried sweat. After class, wipe down the area around your workout space with cleaning products that are conducive to the floor. Working out on carpet? Consider switching areas or look into sanitizing and deodorizing spray for material surfaces.
The most important part of cleaning and sanitizing your workout equipment is sticking to a schedule. If you’re forgetful (like me), keep your supplies adjacent to the area where you enjoy working out. And do it on the daily. Seeing the supplies will be a reminder to clean and sanitize before (and after) you get your sweat on—because who doesn’t love starting out their class on a cleanly note? Mother would be proud! PS: don’t forget to wash your hands!
Do you have any at-home cleaning and sanitizing tips you swear by when it comes to your workout routine? From DIY to cult-favorite products, we want to know! Tag @mindbody on Instagram to let us know! Stay clean, safe and sanitized our friends!