Learn how one of our own discovered their identity, with confidence.
Download the app
Fitness memberships, workout classes, wellness services, beauty appointments and more.
As we’re entering Gatsby-era 2.0, we’ve seen some serious changes in the last millennium. First of all, we now have this thing called wellness. If you haven’t heard, it’s got seven (beautiful) dimensions. And in 2020, we’re welcoming our well-being to an age where wellness is better than ever—and even better for you.
So, what’s next? We’ve done the research, and here’s what we’ve got our sights set on as we kick off a new decade.
In 2019, lots of consumers chose to “go clean.” This year, we're getting to the bottom of what’s in our products. Just call us label nerds. From skincare and beauty, to the foods we eat and what we clean our homes with (shout-out: cleancult), consumers care what’s in their stuff. Brands like Ghost Democracy set the bar high, offering affordable skincare without the harsh chemicals—so when we say our beauty is natural, we’re not lying. We’re all about ditching the dirt in 2020 to protect our health and the health of Mother Earth. Go us!
Last year, our personal wellness became a priority, and this year, we're stepping it up—not just on our StairMasters. 55% of people said they're curious about experiential wellness and wellness activities in 2020, like immersing themselves in holistic events or visiting untraditional wellness locales. Now you can catch some z’s at a nap bar like The Dreamery by Casper or channel your inner Instagram fitness model at Equinox Hotels. And if you really want to take your wellness to the next level, sign up for a G Adventures Wellness Tour in one of ten beautiful destinations across South and Central America, Europe, or Asia. You can see all the sights, rest and rejuvenate with yoga and meditation, get physical during adventure activities, and try delicious, healthy power foods along the way. Where do we sign up?! Your wanderlust, wellness (and passport) will thank you.
Although meditation isn’t a new concept (it’s at least 3500 years old, actually), it has remained popular over the years, especially as wellness becomes more and more important in our daily lives. Last year, 18% of people practiced meditation, making it the most popular form of integrative health. The places you frequent—like your spa and yoga studio—have helped to make meditation classes, sound therapy, and tarot reading more accessible to fit your everyday schedule. Plus, meditation apps and devices such as Muse 2: The Brain Sensing Headband are hot on the market this new year. Muse helps you build a consistent meditation practice by matching your brain waves to real weather sounds (think thunderstorms or peaceful waves) to help you find focus and calm... even sleep! And it shows you real-time feedback on brain activity, heart rate, breathing, and body movements right on your phone—a literal mind-reader.
In addition to modern medicine, 68% of people believe integrative health is a good complement to increase overall wellbeing. So, what is integrative health really? It’s a holistic approach to wellness that focuses on the patient as a whole person rather than just a body with physical ailments. Basically, it’s all about that mind-body connection. In this category, we see everything from talk therapy to tea tree oil—anything that contributes to our sense of healing and wellness. Things like cupping, cryotherapy, essential oils, herbal supplements, and CBD products are sure to be on the rise in 2020. Our favorite? Jasper’s Relax CBD oil. It’s important to take time for self-care, and this magic little potion can help reduce anxiety, improve sleep, and relieve pain. It’s the perfect addition to your daily routine to help you relax and unwind.
Over the past few years, we’ve seen more and more brands offering personalized and subscription-based products. It’s like Netflix for your mind, body and soul. Brands like Sun Basket serve up healthy meals and let you choose your own combination of items to be shipped to your house each month (shut the front door!). And to kick it up a notch, some companies have found a way to make your Buzzfeed quiz hobby actually productive. They ask you questions about your lifestyle and desires to create personalized products just for you. Kyoku post-workout shakes, Ritual vitamins, and Prose haircare all want to get to know you in 2020!
When it comes to beauty, we all want to say we woke up like this *wink, wink.* Unfortunately, we’re not all Queen Bey (some of us have to try!). But this year, consumers are saving themselves the smudgy nail polish mess and frizzy post-blow-dry hair and opting for help from the pros. More than ever, people like to book quick, convenient beauty services rather than trying them at home—because nobody’s got time for that. Primping and pampering are going mainstream. Lash extensions, gel nails, facials, and blow-dry bars are easy and popular on-the-go options for any occasion that won’t quit in 2020. Pro tip: check out MudbuM for quick facials and Drybar for blowouts!
"Ridin’ Solo" is so 2010. According to Mindbody’s 2020 Fitness Trends in America report, group fitness is hotter than ever (for good reason!). Working out with a group leaves people more satisfied with their fitness level, generally happier, and closer with their friends, family, and communities. Another bonus: people who worked out the most this year did it to live long, healthy lives rather than to lose weight (sweating for self-confidence—we love to see it!). Studios like Shred415 and The Bar Method will still be all the rage in 2020. To find and try new group fitness classes, check out the Mindbody app!
If you'd like to find out even more on 2020 fitness, wellness, and beauty trends, explore the Mindbody Wellness Index!
Things are weird. Times are changing. It seems like just when we’re starting to get a grip, there’s another surprise. When it comes to beauty, we've had to adapt on our own due to salon closures, keep an eye on preparations and protocol changes during those closures, try to know what we’re doing before booking an appointment once they reopened, and maybe even brave the journey back to the salon. Whether you live in a place where salons are open, you’ve experienced a second shutdown, or you straight up haven’t had a haircut since March, we can all probably agree that we’re expecting some differences in the salon and spa world thanks to COVID.
We wanted to gauge how everyone is thinking and feeling about all this, so we put out a poll on our Instagram, asking you all what you expect from beauty salons right now.
Here’s what you had to say...
53% of you have returned to the hair salon by now, while 47% of you have not. This makes sense, because every area of the country is different when it comes to cases, closures, and mandates, and every person is different when it comes to risk and safety.
While many hair salons have begun operating outdoors due to government regulations, 58% of you said you’re fine with getting your haircut indoors, while the other 42% are more comfortable keeping it outside.
58% of you said you’d rather go to your hair salon than have your stylist come to you. I get it, home is a safe space, probably shouldn’t let any outsiders in.
69% of you said you’re “totally!” going to tip more for services once you start receiving them again. During this time without our stylists and aestheticians, I think we all realized how much we need them and appreciate them, and many of us are willing to show them a little extra gratitude to make up for the time we spent apart.
But, most of you aren’t. 56% of you said you have not cut or colored your own or a friend’s hair, because it was too risky, while the other 44% just “had to!”
Only 29% of you have returned to nail salons, while the rest are sticking to at-home manicures. Maybe we’re all just getting really good at it? But probably, it’s because a lot of them are still closed down, or because it’s a little more difficult to get a pedicure outdoors (we need our massage chairs!).
Our last poll question asked about what differences you’ve all noticed when heading back to the salon, and you all had a lot to say...
It’s a beautiful thing to see how the salon and spa community has come together, taken precautions, and adjustments, all so they can continue to help us look and feel our best. If you haven’t spoken to your stylist lately (or even if you have), don’t forget to shoot them a thank you and let them know you appreciate them.