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Consumer Discovery Show
Local
Published Tuesday Jun 12, 2018 by Brittany Raine

What I Learned at the Consumer Discovery Show

Beauty
Food
Travel

Welcome to SoHo. The land of art galleries, lofts, trendy boutiques—and the Consumer Discovery Show. I traveled to New York City to discover innovative consumer brands in wellness, beauty, and food, but what I found was so much more. From spicy kombucha to Bobbi Brown’s words of wisdom, here are four, fun lessons I learned at this elite summit set amongst the city skyline.  

 

Don’t over complicate it… and stick to your roots.


I came to listen to the founders/co-founders of Yasso, Health-Ade Kombucha, and Spindrift talk about the shift in consumable nutrition brands, and what I walked away with was a new view on how to take ownership in anything I create. These big consumer brands are not only products of passion, but each industry leader pulled innovation and motivation from their roots—family, friends and their upbringing. They used what was familiar, focusing on staying close to what they knew, what was in their blood and creating something more significant that’s done well.




 
Not all body scrubs are created equal.


Smart beauty brand play: placing your product in the bathroom of this wellness-forward conference, so people like me get to check out first-hand what you’re working with. While washing my hands, I found Revival Body Care and instantly fell in love with their Lavender + Grapeseed Body Scrub. My hands felt like they just got a new lease on life (too bad I couldn’t slather the scrub all over). Fast-forward a few minutes—I am at Revival’s booth chatting up the owner. Based out of Cleveland, Ohio, this brand offers organic, fair trade 100% vegan natural skin and hair care products that smell like *heaven*. Plus, the honest, raw passion that’s put into Revival’s products is evident, and my skin is thankful for that. 40 pouches of body scrub, please! 




 
Spicy kombucha is GOOD!


I never thought I would say that. I was drawn into the bright Health-Ade Kombucha booth (and their GIF machine). Promoting their new Jalapeno-Kiwi-Cucumber kombucha combination, I have to admit I was more than hesitant to try this drink. But, all the gals in the elevator on the way up to the show were raving about it, so I figured, why not? Somewhere between spicy and refreshing, this booch might be my new go-to. A fun mix of heat and cool sweetness, Health-Ade embraced branding this combo and I am totally on-board. Disclaimer, if you aren’t obsessed with spicy things, you might want to stick to their classic Pink Lady. 


 
Bobbi Brown is a freaking wellness mogul. 


Okay, so we’ve all heard of the Bobbi Brown makeup empire. When the 90’s were all about contouring and stark red lips, Bobbi brought it back to basics. Now it’s 2018 and Bobbi is killing it in the wellness industry with Beauty Evolution. Whether it’s tasty collagen “cocktail” or a new boutique inn in New Jersey, she is unapologetically making sure you know she is an expert in all things wellness. Oh, and did I mention she is curating some majorly cool content on justBOBBI.com? As Bobbi said during the closing fireside chat yesterday, “I do it simple, and I do it my way.” You can’t argue with that mantra. 


Brittany Raine MINDBODY
Written by
Brittany Raine
Consumer Content Program Manager
About the author
A free-spirited farmgirl from New York, Brittany traded her job as a journalist and newspaper editor for the San Diego sunshine. Brittany now leads the curation of all creative content. There are rumors she was Middle Earth's warrior elven queen in a past life.
What Are the Benefits of an Online Gym Membership?
Fitness
Published Monday Sep 21, 2020 by Sara Lesher

What Are the Benefits of an Online Gym Membership?

That’s something I never expected to hear. Think about it: we join gyms and studios because of their equipment, instructors, space, community (and AC, of course). But who’s to say we can’t get all that—or at least most of it—with virtual and online classes, too? In this new wave of wellness, we’re all switching up our fitness routines as we switch up our everyday schedules and habits. It’s not just in-studio or at-home anymore. It’s in-studio, at-home, at the park, beach, parking lot, rooftop...virtual, hybrid, Instagram Live, online, on-demand, and so much more. As we’re adapting, adjusting, finding our groove, etc., online gym memberships enter the frayHas a nice ring to it, doesn’t it? 

So, why should we care about online gym memberships? 

There are tons of benefits to an online gym membership, especially right now.

Let’s break this down: 

1. Scheduling convenience 

A virtual/online gym fitness membership is a monthly subscription that gives you access to tons of live stream fitness classes you can take anywhere, from studios across the globe. These fitness studios offer tons of at-home workouts, group exercise, and one-on-one training sessions to choose from, no matter your exercise program or fitness level. With so many options, it’s easy to find one that fits your schedule. Whether you want to fit in a morning flow before work, combat that afternoon slump with some cardio, squeeze in some strength training before dinner, or wind down with an evening barre class, you can pick and choose classes to fit your fitness routine. 

2. Minimizing exposure to COVID-19 

And because they’re online, you can take these classes from the comfort of your home (or wherever you are), thus minimizing your exposure to COVID-19 and eliminating your commute to the gym or studio. By now, many of us have our designated “workout spot,” whether it’s an actual weight room, a quick scooch of the coffee table, or a grassy area in the backyard. Maybe you’re comfortable here... maybe you’ve even learned to love it.  

With an online gym membership, you can stay in your safe space/comfy workout spot. Or, you can go somewhere new (local park, beach spot, a different area of the house, you know). You can access these virtual, live stream fitness classes from any device, so you can prop up your phone, laptop, or tablet wherever you want to go, or roll out your mat in front of the big screen TV in your living room. 

3. Variety 

We all have our favorite, go-to workouts. But sometimes, it feels good to switch it up (especially right now). Working from home all day, many of us are craving some variety and excitement, and an online gym membership can definitely help with that. According to our recent poll about COVID’s effect on our fitness routines, 64% of you have tried new online workouts since the start of the pandemic—I know I have. Maybe it’s because trying new things is easier in the comfort of our homes, maybe we’re finally able to try some classes we normally can’t find locally, or maybe we’re all just bored out of our minds...I don’t know. But I’m excited about it.  

With an online gym membership, you can get that spice you’re looking for easily. Start out your Monday by hitting some HIIT, ease your sore muscles with some Restorative Yoga, and end the week with some dance cardio to pretend you’re at the club. The world is yours. 

What Are the Benefits of an Online Gym Membership?

 

4. Working out without a commute 

My favorite part? No commute. There are literally no more excuses when it comes to skipping workouts. No traffic, no schedule conflicts, no fear of returning to the studio. You don’t even have to worry about packing a gym bag with a change of clothes and shower supplies or prepping a snack or protein shake to bring to work. Just shut your computer, throw on some leggings, and get to work. 

5. Community 

Community—the element of online fitness memberships we don’t often think of. When we go into studios, we understand the beauty of a fitness community. We’re greeted by our instructors, we chat with others in the class, and we all sweat together and encourage each other throughout. But working out at home is different... or is it?  

We can do workouts on our own at home all we want, but we’re definitely going to miss out on the community aspect we all know and love. But, with live stream classes, we can create a different kind of community. The beauty of it? It’s not just your neighbors anymore. Anyone with an online fitness membership can join these classes, regardless of where they’re located in relation to the studio, so you can be working out alongside people from all over the world—now that’s something I can get behind. 

 
Interested yet?

Sara Lesher
Written by
Sara Lesher
Marketing Content Associate
About the author
Spoiled by the San Diego sunshine, Sara’s hobbies include beaching, hiking, concert-going, and brewery-hopping. As Mindbody’s marketing content associate, she naturally loves reading and writing… so if you have any book recommendations, let her know. And just between us: she’s committed to health and wellness but loves a good taco (shoutout TJ Tacos in Escondido).