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Fitness memberships, workout classes, wellness services, beauty appointments and more.
As we all continue to work through the current coronavirus pandemic together, many of your favorite fitness and wellness businesses have had no choice but to temporarily close their doors. Without a chance to offer their usual services or classes, many business owners are struggling with a very important question:
Memberships are critical to the health of a fitness business. It’s a revenue stream that they count on each month to keep the lights on and their teams employed. Now, with many of us unable to visit these locations, a business could decide to suspend all memberships for the time being—but is that the best option? As members, we still need to work out, and there’s plenty of opportunity for the business to help with that. Plus, in these isolating times, fitness studios can provide their members a sense of community right when they need it most.
There are several options studios can consider when it comes to memberships, and there’s a lot that influences which is best for them.
This is likely the best solution from the business’s point of view, but the question remains: how can they provide members the same value they get from their traditional memberships, but in a new way?
Whether a member usually visits once a week or once a day, much of the value of their membership is the sense of belonging that the studio provides. More than ever, people crave this as they cope with isolation at home, and businesses are already working hard to keep their members engaged. They might create a Facebook group for members with daily workouts or encouragement. Some may offer classes or workouts through live or recorded video, and others may be able to offer small-group workouts outside where clients can be spread out.
Many owners are even working to ensure their members have access to the equipment they need for at-home workouts (even if that means delivering their own studio equipment for them to borrow or rent). All of these options provide value to clients. For their part, many members themselves believe in the intrinsic value that small businesses bring to the community and are open to continuing their memberships through this time.
If you are a member somewhere, it’s likely they’ve reached out to share new services they’re offering—but if not, feel free to ask them for updates. This may help you to ultimately decide what you want to do with your membership.
Hint: If you search “virtual” in your area using the Mindbody app, or on Mindbody.io, you'll find that studios, either those you have loved for years or ones you've wanted to try, are adding online classes every day. (Remember: you don't necessarily have to search in just your current area. "Virtual" means maybe checking out a class in NYC right now.)
Some businesses are voluntarily deciding to give members a choice. When Stephanie Stackhouse of SLO Yoga Center emailed her clients to let them know the studio was temporarily closing, she gave members the option of continuing. Stackhouse shared why the support was important and how the studio plans on continuing to provide class through a live stream. She gave two options members could click on: “Yes, continue my billing in support of Yoga Center” or “No thank you, please suspend my membership for now.”
If you are a member at a studio and have decided to continue your membership, reach out to the owner to let them know why—and what their studio means to you. They could likely use a kind word these days, and your sentiment may help encourage other studio members to do the same.
This option offers a sort of middle road for your studio: it’s not as favorable for them as keeping memberships as they are, but it might provide their members enough relief to keep them from canceling altogether. Studios know their members may be dealing with situational and financial hardships of their own, so as a show of good faith, some may offer a discount on the next month’s membership fees. This feels like a win for clients, who want to continue to support the business but may be coping with tough times of their own.
As you think about your own fitness membership in the era of COVID-19, you’ll have to consider how you feel about your membership—what the business means to you and your sense of community—and weigh that against your current ability to continue your support during these times. There’s no easy answer. But remember, your studio has fixed costs. Rent isn’t socially distancing itself from anyone anytime soon. These businesses play an important role in the lives of many, many people—perhaps even in yours. When things return to normal—and they will—we want these places to be there for us to return to.
Remember, we are getting through this together, and together we will emerge stronger. To show your local studios support during this time, please visit them on Mindbody.io or in the Mindbody app and find your favorite classes or one you've always wanted to try. Also, tag them on social media, along with @Mindbody, and we will support in any way we can.
Summer is officially here, and with that, there are so many fun activities that will motivate you to get outside to stay in shape and strive for those post-quarantine fitness goals. But before you decide to get outside to enjoy some walking, yoga, swimming, or hiking, remember these best practice skincare habits to protect your skin from common skin concerns, such as, sunburns, chafing, and excessive dryness.
Here, board-certified Dermatologist, Dr. Bottiglione, shares some advice to help your skin stay healthy as you embark into the great outdoors.
When going outside, the sun is going to be your biggest culprit for damaging your skin. While the sun boosts benefits like vitamin D production, take notice when your skin is overexposed to the sun’s harmful rays as it becomes dangerous. When overexposed to direct sunlight, the skin is irritated, causing sunburns, dryness, and sensitivity that can increase the chances for wrinkles and skin cancer as we age.
Luckily, staying inside when it’s so pleasant outside is not the only skincare alternative to avoid the sun’s damaging rays. Here are a few simple tips to prep your skin before stepping outside.
Opt to protect your skin with a clinical-grade sunblocking lotion of 15 SPF or higher.
“Anytime you go outside, you need to apply sunscreen to your skin,” advises Dr. B. “Ensure you apply sunscreen to the full body and reapply often. In the morning, after cleansing your face, is the best time to apply.” He recommends a spray for oily skin, or the Dermatologist’s Choice Sunscreen Enhanced Moisturizer for dry to combination skin types that needs a little extra hydration.
The key is the more intentional you are about proactively protecting your summer skin, the healthier it will be. It may sound simple, but your skin will be happier when you take a preventive approach rather than a reactive approach—for example, applying the sunscreen moisturizer before a walk to help to avoid the treatment of a sunburn after. When prepping your bag for the fun day ahead, make sure to add sunscreen, a hat, and plenty of water.
Now the real excitement begins! However you decide to get your fitness outdoors, we have the skincare routine you need or a carefree and healthy day.
Deep breath. Like our favorite flow, these skincare tips will keep our mind—and our skin—at ease. If you take your yoga practice outdoors, wear an SPF shirt, and lay your mat under a nicely shaded tree to help shield you from excessive sun exposure.
“Avoiding direct sunlight and wearing protective clothing is smart to protect your skin from sun damage. Even if you are going for a relaxing walk or doing just a few sun salutations. Staying out of the direct sunlight will reduce your risk of sun damage and wrinkles.” - Dr. B
Swimming is one of the best cardio and strength training workouts, while also an enjoyable activity during the summer. Whether you are swimming in open water or laps in the pool, the excess amount of water with exposure to pool chemicals and environmental pollutants can cause skin irritation and dryness. To keep your skin hydrated and protected, Dr. B. recommends applying the Dermatologist’s Choice Pre-Bath Oil to your skin before entering the water. This will seal your skin’s protective barrier to avoid skin irritation from chemicals and debris. He adds, “The Pre-Bath Oil is what I give to all my patients with eczema or dry skin. It is the only thing that will protect and also deeply hydrate the skin.” Just apply this serum before you put on your sunscreen, and you're good to go!
With warm temperatures during the summer months, it’s the perfect time for hiking and exploring the mountainous outdoors. It is essential to take the necessary steps to avoid your skin becoming sunburnt, irritated, or breaking out. “Wearing a hat with a large brim that will shade your face and neck is key. A baseball cap is just not enough for the sun protection you need. After your hike, it is important to clean your face and pores of sweat, dirt, and toxins with Dermatologist’s Choice Glycolic Peel Cleansing Pads to avoid breakouts from occurring,” Dr. B. warns. Keep them in your bag for easy cleansing after a hike.
One of the biggest skin concerns cyclists or runners usually bring to dermatologists is chafing. Even if you’re just cruising along the seaside or taking a cycling class, those tight clothes and friction can cause some intense irritation and redness. “When you have an issue with chafing, you need to protect your skin. You need armor over the skin. Beeswax, for example, is thick to coat the skin and protect it. Another effective option is the hydrating Dermatologist’s Choice Pre-Bath Oil. For best results, moisturize your skin, and then add a piece of clothing to cover it (that is actually like armor),” Dr. B. shares. Are you a runner? Feel free to use this tip too before your next mile or 30.
At the end of your activity, the real results of that skin preparation set in. But sometimes, you need a little extra support afterwards. After any good workout, cleansing off the sweat, dirt, toxins, and irritant is paramount. Dermatologist Choice pH Balanced Cleanser helps to gently but effectively remove sweat, oil, and restore the skin’s natural pH levels.
Did you end up getting a sunburn, or is your skin dry from the elements? Soothe with the Pre-Bath Oil with natural oils like sunflower and jojoba oil for deep hydration and healing.
“Sun damage can manifest in multiple ways. Most often, you will notice a sunburn first, which can then lead to irritated skin—and over time, sun damage increases the appearance of wrinkles.” For safe measure, at night regenerate sun-damaged skin with Dermatologist's Choice Ultra Anti-Aging Cream with 15% non-neutralized glycolic acid to your skin. This powerful dermatology treatment rebuilds the collagen and exfoliates fine lines, sunspots, and acne on the skin. “Do not apply the Ultra Anti-Aging Cream on a sunburn or irritated skin,” Dr. B. shares. These are long-term habits to aid in maintaining your best skin health.
Capture your best skin with everything you need this summer with the Dermatologist’s Choice Skin Kit, and get 20% off your order with code MB20 at www.dermchoice.com.