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Working on perfecting your at-home workout routine? Trying to take your yoga practice to the living room? Want to find a new mat and support local yoga studios from home? We interviewed SACRED yoga founder, Erica Simone, to get the inside scoop on the brand, wellness, and why SACRED yoga mats stand out among the rest.
SACRED is pulling the (yoga) mat out from under the industry. Because a basic search will likely lead many to believe that all yogis are young, physically fit, devastatingly good-looking, and well, white. Trust us, yoga doesn’t care if you look good in tight pants or if your outfit is cute. Yoga doesn’t care where you come from, what you look like, or how much money you make. Yoga isn’t about being flexible or being able to hold fancy poses. And you don’t need to take a ton of time out of your day—let alone be a skilled practitioner—to reap its amazing benefits.
SACRED’s mission is to create beautiful quality products, empower everybody to practice yoga, and to feel damn good about it. Our yoga mats are made with extreme grip, central alignment, eco-friendly natural rubber, reversible sides, and high vibration design. They’re extra long and wide, firm and comfortable, super durable, and very easy to clean.
Our PRO line is our most popular yoga mat because it offers all the best features you could want from a yoga mat, including being extra long and wide (26.7" x 72") and with thicker material (5mm). The CORE line is the same mat, buts a little smaller and thinner (24" x 70" / 3mm thick).
I designed the central logo, which was a symbol I 'channeled' a few years ago in one of my automatic drawing meditations. I often get geometric downloads that have some sort of cosmic connection and this one particularly evokes 11 elements (which can be read on the website), but essentially love and the all-seeing Universal mind.
Wellness is that sweet spot where health and happiness hold hands. It's making positive decisions and taking daily steps to giving your mind, body, and soul a warm hug in whatever you can. Whether it's focusing on keeping a healthy diet, exercising, practicing meditation, or even volunteering in your local community—whatever you need to do to keep your total being balanced.
I believe wellness is cultivated by self-love. The more you care for yourself and take all the steps in your daily life to self-nurture, the better you will feel and be able to show up in society for others. One of the major sources of disease is stress, which we can easily reduce by practicing a variety of wellness methods, including with yoga and meditation. By truly honoring your practices and deeming them sacred in whichever way you choose, you are activating a stronger connection with your inner self and therefore cultivating a greater sense of wellness.
How do you personally practice wellness? (taking time for yourself, etc.)
These days I take daily walks on the beach, hiking in nature, yoga, meditation, eating very healthy, not drinking, being creative, making art, and watching documentaries or taking online courses.
SACRED yoga mats provide a safe space to practice, physically and ethereally. Our mats are dual-sided and made with advanced grip materials, giving yogis great stability. All our yoga mats come with a central line, greatly helping with form and balance. Our PRO line is extra long and wide, providing ample space to practice. The central design is a cosmic activation, bringing loving and harmonious energy to your practice. SACRED mats are designed to offer yogis a full experience, where they can connect with themselves and practice seamlessly, not having to worry about slipping and sliding or having any stress whatsoever over their mats.
What trends and evolutions in the wellness space should we be aware of?
People becoming nicer and more loving :)
We work with yoga-related charities around the world, helping provide yoga mats to underserved communities.
Soon we will be releasing a fancy travel mat... I can't divulge too much, but stay tuned. It's going to be amazing!
Want to order one? Visit Sacredyogashop.com.
Ready to take it for a spin? Check out virtual classes on Mindbody and start flowing!
Times are strange right now, as you all know. We’ve all heard the phrase “new normal” about a million times already, and all the while, things are still changing every day. If you asked me a few months ago what I’d be writing about right now, I would never have guessed I’d be interviewing someone about what it’s like to get a haircut.
Nonetheless, we’re all doing our best to band together and help each other out right now. You may have noticed salons and spas offering messages of support, video tutorials for DIY beauty, and now, waitlists and announcements of reopening their doors. But as we all know, this isn’t the “old normal” anymore, and there will be changes.
Here’s what you can expect to be different when you finally head back into the salon or spa:
As salons and spas begin to reopen, they’ll likely have to make changes due to new social distancing requirements. When you enter the space, you’ll probably see a complete rearrangement. Stations will be separated by at least six feet, and some might even be removed to allow for more space. Salons that don’t have that much space to spare are putting in temporary walls or partitions.
On top of that, there may be fewer appointments scheduled at the same time (and definitely no walk-ins) to limit the number of people in the building. Say goodbye to waiting rooms and lobbies—you’ll likely be asked to wait outside or in your car until the exact start time of your appointment to prevent too many people crowding the front.
In addition to their increase in space, salons and spas will likely up their cleaning standards and procedures. We surveyed active consumers on the Mindbody app and learned that among the many changes beauty and wellness businesses can make upon reopening, following rigorous sanitization guidelines is the most important. You’ll probably see social posts or confirmation emails that outline new cleaning protocols, and you may notice some signage hanging around the building to reassure that the areas have been disinfected. Employees, and even guests, will be wearing masks and/or gloves, and you may even get a spritz of hand sanitizer at the door. According to Salon 124 Group, getting these supplies is turning out to be one of the largest obstacles for reopening.
In between each appointment, they’ll thoroughly disinfect the area before the next client arrives. Not only that, but each time you move to a new station (like from shampoo to haircut), they may also wipe down the station as soon as you get up to make sure it’s clean for the next guest.
After a good haircut, we all want to check ourselves out. And now that we’re all more cautious of germs and bacteria, we also want to literally check ourselves out at the end of our appointments. Out of the various fitness, beauty, and wellness businesses on our platform, consumers feel most comfortable returning to hair salons, and 62.7% said hair cutting, coloring, styling, barbering, or blow-drying would be the first beauty service they book once restrictions are lifted. An extra, important layer of comfort can be added in the form of contactless payments.
Many salons and spas will likely be incorporating some sort of contactless checkout process to limit touch points. They may end up taking your payment information at check-in via text and removing the front desk, so you don’t have to interact with another person face-to-face.
All-in-all, you can expect changes—and lots of them. Whether it’s increased retail offerings, curbside pickups, virtual consultations, at-home appointments, or video tutorials, many salons and spas are getting creative with how they offer support to their clients. Above all, they want to help us feel beautiful, confident, and somewhat normal during this time—and for that, we’re so thankful.
Want to hear about a real salon experience firsthand? One of our own got her hair done at a reopened salon in Georgia—here’s how it went.
Are you a salon owner yourself? Check out the Reboot Kit for Salons, Spas, & Wellness Businesses for extensive info and advice on how to prepare for reopening.