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As we navigate the “new normal” together, and what life has started to look like in the COVID-19 landscape, one thing is for certain: Seemingly every single business and person around the world has been impacted in some way. The wellness industry, in particular, saw a huge hit, as fitness studios and locations around the world have had to shutter their doors and look to new technologies and channels to continue to promote their classes.
As we continue our mission to connect the world to wellness, we’re partnering with our friends at Men’s Health and Women’s Health to launch Relay for Relief, the first-of-its-kind virtual workout relay. It'll feature a full day and night of back-to-back streaming workouts led by top fitness trainers and influencers throughout the world. Starting on Friday, May 15th, 2020, and running through Saturday the 16th, Relay for Relief will aim to benefit COVID-19 response and recovery efforts.
Relay for Relief is a first-of-its-kind digital event. Basically, it’s the world's largest virtual workout relay hosted by Mindbody, Men’s Health, and Women’s Health.
This 24-hour event will include workouts from across the board, including HIIT, strength training, yoga, and meditation sessions, and will accommodate all fitness levels. Cost of classes will be $10 each, with proceeds benefiting the fitness community and donations going to United Way Worldwide's COVID-19 Community Response and Recovery Fund.
If you’re ready to get in on the action, join the relay, and be a part of history, you can register for one or more of the 48 consecutive, 30-minute fitness classes curated by the editors of Men's Health and Women's Health and the team at Mindbody by visiting mindbody.io/m/relayforrelief. Easy as that.
As a bonus incentive to get involved with Relay for Relief, Athleta, your favorite premium performance brand, has joined on as one of the chief sponsors and has pledged donations to support the United Way.
"COVID-19 is having a hugely disruptive impact on the wellness industry, and we are grateful to have the opportunity to partner with Men's Health and Women's Health in order to provide some relief to business owners and practitioners," said Mindbody CEO and Co-founder Rick Stollmeyer. "With this disruption comes both near-term challenges and long-term opportunities. We at Mindbody are utterly convinced that the wellness industry will grow even faster in a post-COVID-19 environment and that many existing businesses will thrive, and new businesses will emerge."
For more information and a forthcoming class schedule, check out this page.
Or, if you want to donate to United Way Worldwide's COVID-19 Response and Recovery fund on behalf of Relay for Relief, head over here.
Times are strange right now, as you all know. We’ve all heard the phrase “new normal” about a million times already, and all the while, things are still changing every day. If you asked me a few months ago what I’d be writing about right now, I would never have guessed I’d be interviewing someone about what it’s like to get a haircut.
Nonetheless, we’re all doing our best to band together and help each other out right now. You may have noticed salons and spas offering messages of support, video tutorials for DIY beauty, and now, waitlists and announcements of reopening their doors. But as we all know, this isn’t the “old normal” anymore, and there will be changes.
Here’s what you can expect to be different when you finally head back into the salon or spa:
As salons and spas begin to reopen, they’ll likely have to make changes due to new social distancing requirements. When you enter the space, you’ll probably see a complete rearrangement. Stations will be separated by at least six feet, and some might even be removed to allow for more space. Salons that don’t have that much space to spare are putting in temporary walls or partitions.
On top of that, there may be fewer appointments scheduled at the same time (and definitely no walk-ins) to limit the number of people in the building. Say goodbye to waiting rooms and lobbies—you’ll likely be asked to wait outside or in your car until the exact start time of your appointment to prevent too many people crowding the front.
In addition to their increase in space, salons and spas will likely up their cleaning standards and procedures. We surveyed active consumers on the Mindbody app and learned that among the many changes beauty and wellness businesses can make upon reopening, following rigorous sanitization guidelines is the most important. You’ll probably see social posts or confirmation emails that outline new cleaning protocols, and you may notice some signage hanging around the building to reassure that the areas have been disinfected. Employees, and even guests, will be wearing masks and/or gloves, and you may even get a spritz of hand sanitizer at the door. According to Salon 124 Group, getting these supplies is turning out to be one of the largest obstacles for reopening.
In between each appointment, they’ll thoroughly disinfect the area before the next client arrives. Not only that, but each time you move to a new station (like from shampoo to haircut), they may also wipe down the station as soon as you get up to make sure it’s clean for the next guest.
After a good haircut, we all want to check ourselves out. And now that we’re all more cautious of germs and bacteria, we also want to literally check ourselves out at the end of our appointments. Out of the various fitness, beauty, and wellness businesses on our platform, consumers feel most comfortable returning to hair salons, and 62.7% said hair cutting, coloring, styling, barbering, or blow-drying would be the first beauty service they book once restrictions are lifted. An extra, important layer of comfort can be added in the form of contactless payments.
Many salons and spas will likely be incorporating some sort of contactless checkout process to limit touch points. They may end up taking your payment information at check-in via text and removing the front desk, so you don’t have to interact with another person face-to-face.
All-in-all, you can expect changes—and lots of them. Whether it’s increased retail offerings, curbside pickups, virtual consultations, at-home appointments, or video tutorials, many salons and spas are getting creative with how they offer support to their clients. Above all, they want to help us feel beautiful, confident, and somewhat normal during this time—and for that, we’re so thankful.
Want to hear about a real salon experience firsthand? One of our own got her hair done at a reopened salon in Georgia—here’s how it went.
Are you a salon owner yourself? Check out the Reboot Kit for Salons, Spas, & Wellness Businesses for extensive info and advice on how to prepare for reopening.