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Right now, it doesn’t seem as though there exists a “business as usual” mantra. In fact, it’s starting to feel less like we’re going to “return to normalcy,” and instead begin fresh, in a seemingly new world. Everyone is banding together in their own ways to support one another, remain as socially active as possible (tough for those extroverts out there), and find new at-home routines that are helping them rediscover their own wellness during this time.
This shifting landscape is especially true in the fitness world, specifically for studios and gyms. In a time of closures and social distancing, there’s seemingly no way for these businesses to provide services to their members the way they did only a few weeks ago. While this seems like a lose-lose for both sides, because the businesses still need a revenue stream to ride out the COVID-19 era, and their members—now more than ever—still need the benefits of physical activity and togetherness, Mindbody is doing everything we can to support both sides impacted by this.
Now, through Mindbody.io, as well as in your Mindbody app, when you search virtual, you will find a growing number of live and prerecorded classes to enjoy. Let’s get into how virtual classes can help you right now:
With times being as uncertain as they are, it perhaps has never been more important to prioritize wellness in our daily lives. While Mindbody focuses on all seven dimensions on wellness, let's dig into one of the more actionable ones: Physical wellness.
Now that we’re cooped up indoors more than usual, we need to counterbalance the extra sitting/Netflixing/day-drinking with a good sweat. Maintaining your fitness routine now not only helps with your current calorie-in-calorie-out conundrum but also keeps you on track so that when things do return to normal, you won’t have lost your fitness mojo.
But perhaps even more important than the physical benefits are the emotional ones. Being sedentary lowers our mood—and our immunity. Plus, it’s just really boring. With the added stress of so many of our kids (and partners) being home more than usual and right there in our personal space, throwing your earbuds in and getting in a good cathartic workout can help break the monotony and get your mind right.
Many gyms and studios are starting to offer their “virtual” classes on Mindbody.io and the Mindbody app, but If you don’t see much being offered by gyms in your area just yet, don’t worry! More and more studios are adding classes every day.
But think about it: what’s really cool about virtual classes is that—because they’re virtual—you’re not just limited to studios in your area. Broaden your search! From your living room in Los Angeles, you can drop in on a class happening in New York. It’s the perfect opportunity to try something new.
On the Mindbody app: Pop open your Mindbody app, and search “virtual.” You will be able to see any classes in your areas, from yoga and Pilates, to spin and even guided meditations. Select the class you want, whether a tried and true workout or a brand new sweat, now’s the perfect time to keep your wellness in line, virtually.
On Mindbody.io: Head over to Mindbody.io and find the virtual drop-down in the top navigation. Here, you will be able to filter and find all the virtual classes in your area... and beyond. Or, just click here to see the classes in your area already filtered.
NOTE: If you aren’t seeing many virtual classes in your area, don’t be discouraged. The beauty of virtual classes, again, is being able to transport anywhere in the country, or world for that matter, and jump in on a class of your choice.
The COVID-19 epidemic isn’t doing the economy any favors, and fitness services are being hit especially hard. If you’re a lover of fitness and the businesses that provide it—and the fact that you’re reading this article means you probably are—taking advantage of these virtual classes is an excellent way to support these businesses in their time of need. It’s a total win-win: they get to continue living their passion and driving value to their clients, and you get a body-sculpting, spirit-lifting workout. Each side supports the other when everyone needs it most.
Remember, we are getting through this together, and together we will emerge stronger. To show your local studios support during this time, tag them on social media, along with @Mindbody, and we will support in any way we can.
Times are strange right now, as you all know. We’ve all heard the phrase “new normal” about a million times already, and all the while, things are still changing every day. If you asked me a few months ago what I’d be writing about right now, I would never have guessed I’d be interviewing someone about what it’s like to get a haircut.
Nonetheless, we’re all doing our best to band together and help each other out right now. You may have noticed salons and spas offering messages of support, video tutorials for DIY beauty, and now, waitlists and announcements of reopening their doors. But as we all know, this isn’t the “old normal” anymore, and there will be changes.
Here’s what you can expect to be different when you finally head back into the salon or spa:
As salons and spas begin to reopen, they’ll likely have to make changes due to new social distancing requirements. When you enter the space, you’ll probably see a complete rearrangement. Stations will be separated by at least six feet, and some might even be removed to allow for more space. Salons that don’t have that much space to spare are putting in temporary walls or partitions.
On top of that, there may be fewer appointments scheduled at the same time (and definitely no walk-ins) to limit the number of people in the building. Say goodbye to waiting rooms and lobbies—you’ll likely be asked to wait outside or in your car until the exact start time of your appointment to prevent too many people crowding the front.
In addition to their increase in space, salons and spas will likely up their cleaning standards and procedures. We surveyed active consumers on the Mindbody app and learned that among the many changes beauty and wellness businesses can make upon reopening, following rigorous sanitization guidelines is the most important. You’ll probably see social posts or confirmation emails that outline new cleaning protocols, and you may notice some signage hanging around the building to reassure that the areas have been disinfected. Employees, and even guests, will be wearing masks and/or gloves, and you may even get a spritz of hand sanitizer at the door. According to Salon 124 Group, getting these supplies is turning out to be one of the largest obstacles for reopening.
In between each appointment, they’ll thoroughly disinfect the area before the next client arrives. Not only that, but each time you move to a new station (like from shampoo to haircut), they may also wipe down the station as soon as you get up to make sure it’s clean for the next guest.
After a good haircut, we all want to check ourselves out. And now that we’re all more cautious of germs and bacteria, we also want to literally check ourselves out at the end of our appointments. Out of the various fitness, beauty, and wellness businesses on our platform, consumers feel most comfortable returning to hair salons, and 62.7% said hair cutting, coloring, styling, barbering, or blow-drying would be the first beauty service they book once restrictions are lifted. An extra, important layer of comfort can be added in the form of contactless payments.
Many salons and spas will likely be incorporating some sort of contactless checkout process to limit touch points. They may end up taking your payment information at check-in via text and removing the front desk, so you don’t have to interact with another person face-to-face.
All-in-all, you can expect changes—and lots of them. Whether it’s increased retail offerings, curbside pickups, virtual consultations, at-home appointments, or video tutorials, many salons and spas are getting creative with how they offer support to their clients. Above all, they want to help us feel beautiful, confident, and somewhat normal during this time—and for that, we’re so thankful.
Want to hear about a real salon experience firsthand? One of our own got her hair done at a reopened salon in Georgia—here’s how it went.
Are you a salon owner yourself? Check out the Reboot Kit for Salons, Spas, & Wellness Businesses for extensive info and advice on how to prepare for reopening.