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While shelter-in-place has become a large part of the “new normal,” and as select cities across the globe begin reopening, we’ve all had to find potential new avenues to explore our personal wellness, from virtual fitness routines to honing in on our ability to cut our own hair. While shifting your yoga class from the studio to the living room was easily doable thanks to the advent of virtual classes of nearly any type, when it comes to beauty routines, times have proved a little trickier.
With so many salons and spas closed, as well as pretty much every other business out there, it's been the perfect time for our hair to get wild, our nails to go unpainted, our two eyebrows to become one, our standard beauty treatments to go by the wayside, and proper facials and masks taking a backseat to an extra hour of sleep.
It’s also been the ideal time to try out new DIY beauty routines, especially those you may have been a little too, shall we say, embarrassed to try prior...? (Look, it’s perfectly normal to slather mayo all over my hair before bed, throw on a shower cap, and “see what happens” in the morning, Karen. Gosh.). From skin scrubs made from ingredients you found in the cupboard or an actual mud mask, to new beauty uses for standard glitter and an apple cider vinegar facial treatment, the ingenuity of the human spirit cannot be contained, especially as it pertains to at-home beauty.
So in between your next skin treatment, before you give your S/O a haircut, “trying” DIY bangs despite what everyone told you on a Zoom happy hour, creating a personal spa day, tweezing, scrubs, a face mask that isn't really a face mask, and testing out new ingredients for a skin peel, get your phone out and share it with us!
You guys are creative. That’s for sure. And to showcase all of this creativity, as well as connect you with expert stylists to help with any potential "oops” moments, we’ve introduced the world to #HomeBeauty by Mindbody.
It’s easy to join in on the fun:
Simply tag your photos and videos on Instagram using #homebeauty (be sure to tag @mindbody as well). We’re keeping an eye out for all submissions and will be featuring many of them across our social outlets.
What we’re looking for...
You tagging, following, and posting images of:
• How much you miss your salons and spas
• How you are maintaining any sort of beauty routine during quarantine (good
• Ordering products (if you’re doing that)
• Doing at-home hair/beauty tutorials
We’re then taking your submissions and tagging in our expert stylists and practitioners to give you a few practical tips & tricks to not only keep your routine intact but potentially improve on it.
Through our IGTV, we’ll get your questions answered with “custom” videos and personalized shout-outs.
That’s it! You’re most likely already showing the world what you got, and this is just a bonus of being able to connect, in real-time with stylists and practitioners.
We’re all in this together. And while we’ve helped say thank you to our instructors in a number of different ways, our salons and spas also need to feel the love. Wherever you are in the world, let’s come together and connect with them.
Follow @mindbody on Instagram, tag #Homebeauty, and get your custom expert advice today!
Times are strange right now, as you all know. We’ve all heard the phrase “new normal” about a million times already, and all the while, things are still changing every day. If you asked me a few months ago what I’d be writing about right now, I would never have guessed I’d be interviewing someone about what it’s like to get a haircut.
Nonetheless, we’re all doing our best to band together and help each other out right now. You may have noticed salons and spas offering messages of support, video tutorials for DIY beauty, and now, waitlists and announcements of reopening their doors. But as we all know, this isn’t the “old normal” anymore, and there will be changes.
Here’s what you can expect to be different when you finally head back into the salon or spa:
As salons and spas begin to reopen, they’ll likely have to make changes due to new social distancing requirements. When you enter the space, you’ll probably see a complete rearrangement. Stations will be separated by at least six feet, and some might even be removed to allow for more space. Salons that don’t have that much space to spare are putting in temporary walls or partitions.
On top of that, there may be fewer appointments scheduled at the same time (and definitely no walk-ins) to limit the number of people in the building. Say goodbye to waiting rooms and lobbies—you’ll likely be asked to wait outside or in your car until the exact start time of your appointment to prevent too many people crowding the front.
In addition to their increase in space, salons and spas will likely up their cleaning standards and procedures. We surveyed active consumers on the Mindbody app and learned that among the many changes beauty and wellness businesses can make upon reopening, following rigorous sanitization guidelines is the most important. You’ll probably see social posts or confirmation emails that outline new cleaning protocols, and you may notice some signage hanging around the building to reassure that the areas have been disinfected. Employees, and even guests, will be wearing masks and/or gloves, and you may even get a spritz of hand sanitizer at the door. According to Salon 124 Group, getting these supplies is turning out to be one of the largest obstacles for reopening.
In between each appointment, they’ll thoroughly disinfect the area before the next client arrives. Not only that, but each time you move to a new station (like from shampoo to haircut), they may also wipe down the station as soon as you get up to make sure it’s clean for the next guest.
After a good haircut, we all want to check ourselves out. And now that we’re all more cautious of germs and bacteria, we also want to literally check ourselves out at the end of our appointments. Out of the various fitness, beauty, and wellness businesses on our platform, consumers feel most comfortable returning to hair salons, and 62.7% said hair cutting, coloring, styling, barbering, or blow-drying would be the first beauty service they book once restrictions are lifted. An extra, important layer of comfort can be added in the form of contactless payments.
Many salons and spas will likely be incorporating some sort of contactless checkout process to limit touch points. They may end up taking your payment information at check-in via text and removing the front desk, so you don’t have to interact with another person face-to-face.
All-in-all, you can expect changes—and lots of them. Whether it’s increased retail offerings, curbside pickups, virtual consultations, at-home appointments, or video tutorials, many salons and spas are getting creative with how they offer support to their clients. Above all, they want to help us feel beautiful, confident, and somewhat normal during this time—and for that, we’re so thankful.
Want to hear about a real salon experience firsthand? One of our own got her hair done at a reopened salon in Georgia—here’s how it went.
Are you a salon owner yourself? Check out the Reboot Kit for Salons, Spas, & Wellness Businesses for extensive info and advice on how to prepare for reopening.