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Letter and Coffee
The Latest
Published Thursday Apr 02, 2020 by Lauren McAlister

Dear You: A Love Note to You from a Studio Owner

Perspective
Renewal
Mindbody Community


Dear You,   

Our clients, our community, our heart.  

I won’t reiterate that this is an unprecedented time—you’ve heard that already. I won’t say this is easy—because, well, it’s far from it.  

Instead, I’ll simply say thank you. 

I’ll thank you for showing up and sweating through our virtual classes, for buying swag that we’ll happily deliver to your front door, for continuing your membership for as long as you can, and for being the reason we’ll still be standing at the end of this—together.  

Without your support, your love, and your kind words, this would be truly unbearable. It’s hard enough we can’t see your shining faces in our studio every day. It’s even harder knowing how it’s impacting you and your families, too.  

But this is, and has always been, more than just a workout. It’s a community of people who genuinely care about you. I can speak for myself, our team, and our entire studio that we’re here for you. We’re here for one another. And we WILL get through this.  

For now, we’ll keep our eyes on the prize: the day we’ll be back in the studio. When high-fives and hugs abound and we can look back and say to one another, “That was crazy, but we’re stronger because of it.”  

If you didn’t know you were a part of a studio family then, you certainly do now.  

We love you. We’re grateful for you. We can’t wait to see you in person soon.  

Until then, consider this note a BIG virtual hug.  



Love,  

 

Your studio owner  

Lauren McAlister being intense
Written by
Lauren McAlister
Marketing Content Specialist
About the author
Lauren is the co-owner of McAlister Training, a fitness studio in San Luis Obispo, California, a Nutritional Therapy Consultant, and a Mindbody content marketer.
When she’s not busy with one of her three jobs/passions, she’s baking paleo(ish) treats, working out at her studio, or dreaming of the day her landlord lets her finally adopt a corgi.
people on treadmills
The Latest
Published Tuesday Jul 21, 2020 by Sara Lesher

How to Find the Best Gym or Studio Membership For You

Fitness
Expert Advice

If you’re a commitment-phobe like me, you probably understand the stress of searching for the perfect gym or studio membership. When offices were open and I commuted to and from work, I especially struggled. Do I find a studio near work or home? If it’s near my office, I can go after work, but what about weekends? I don’t want to do that commute when I don’t have to!  

Then, add on the fitness type decision and try not to let your head explode. What if I get bored of cycling and want to try something else? What if I get super sore after HIIT and need a yoga class? Do I need to become a member at multiple locations?  

Maybe this is just a me problem... but I don’t think it is. I mean, that’s why the Mindbody app exists in the first place—so you can try out different classes and studios, commitment-free. Although it’d be nice if one membership could cover multiple fitness types, at some point, picking your favorite and committing just makes sense. 

So, how do you choose the perfect gym membership for you? 

 

Identify your needs 

What are you looking for in a gym, studio, or health club? What do you care most about? Is it a smaller, intimate workout setting with instructors who know you by name? A larger studio with tons of fitness classes throughout the day, so you can always find one to fit your schedule? What about the staff? Are there certain qualities you’re looking for in your instructors? Do you prefer soft encouragement while you exercise, or instructors who aren’t afraid to push you harder during training? Think about your routine. Do you prefer morning classes or evening? Are you looking for 30-minute, high-intensity classes you can squeeze in on your lunch break? Or longer, slower-paced classes to wind down after work? There are so many different factors that can affect your choice in studio, and with so many options, you can get pretty specific. 

What do you want from a studio that you just aren’t quite satisfied with at home? Think about your fitness goals. Maybe you get your cardio in the form of running outside, and you need some help with strength training. Maybe you invested in a fully decked out weight room in your garage when COVID-19 hit, but now you’re looking for a yoga studio to help with recovery

With all those options out there, it can be hard to even know where to start. So, asking yourself questions like these is a good first step. 

 

Check your budget 

When it comes to picking a monthly membership, of course, budget is important. Sit down with your spreadsheet, or app, or whatever the hell you use to budget your monthly spending and see what you can afford to shuffle around. Wellness is an investment, not just a one-time purchase, and weaving it into your monthly budget will help you prioritize it. 

Once you’ve determined how much you’re willing to spend per month, decide if you want any of that to be left over for the occasional drop-in class. You may want to spend most of it on a membership but keep a little extra for those days you’re feeling adventurous and want to try a new workout. Or maybe you’re a creature of habit, and you’re fine with just sticking to your favorite. That’s fine too! Just be sure to make those decisions early and factor them in while budgeting. 

 

Try before you buy 

Lots of studios on Mindbody provide Intro Offers, or special deals for new clients only that allow you to try out some classes at a lower rate. For example, some studios (like VibeFlow yoga in San Diego) offer your first class free, and others give discounted rates for your first 2 weeks or a month. When I was looking for a yoga studio to join, I tried just about every Intro Offer in my area. It’s a great way to save money and try out local studios before committing. Plus, it got me out of my comfort zone! I got to try so many different types of yoga before deciding which I liked best. Every instructor, studio, and class is so unique and different—it’s fun to get a feel for all the different mini fitness communities within your own larger one.  

For those that don’t have any new client deals, you can check to see if they have Last-Minute Offers. These are drop-in deals for one-time classes, that fluctuate in price depending on timing, number of spots left, etc. So basically, if there’s a class in your area that starts in an hour and still has several spots left, odds are, you’ll be able to join that class for a lower drop-in rate!  

And if you’re not quite ready to head back into the studio—or if those in your area have not yet reopened—another great way to try before you buy is virtual classes. Many studios offer live stream and on demand workout classes on Mindbody, so you can get a feel for the classes and instructors from the comfort (and safety) of your home. 

 

Be flexible 

I know I told you to identify your needs in step one. Find out exactly what you’re looking for a studio to provide. But, when it comes to picking a membership, it’s important to be flexible (and I’m not just talking about your yoga class). While identifying your needs is a great first step to narrowing down your options, you may find that while trying out different studios, those needs totally change.  

In my case, I thought I really wanted a membership to a hot yoga studio, but when I branched out and tried one that didn’t offer heated classes, I found a different kind of yoga environment I really enjoyed (and, of course, this made it really difficult to choose).  On top of that, I was new to yoga and a little nervous about how I looked in class. I wanted a larger studio where I could hang in the back and try not to be noticed. But then, during my second or third week of class using an Intro Offer at a smaller studio, the man at the front desk greeted me by name, and my perspective totally changed. I went into class and laid out my mat in the front row, ready for the instructor to give me tips for improvement—and I’m better for it.  

All of this to say, you never know what you’re going to find when it comes to trying new things. Have your list of wants and priorities, but don’t be afraid to tear it up and start over—and enjoy learning about yourself along the way.  

So, if you’re ready to face your fear of commitment and settle down with your soulmate studio, now you have somewhere to start. Whether you’re trying to be more cost-effective, craving a community, or just need a good old-fashioned routine your life, a membership is a great way to consistently prioritize your wellness. Not only that, but you get the awesome benefit of joining a fitness community where you’ll see faces you recognize, meet some workout buddies, and be encouraged by instructors to keep improving in your practice. So where do I sign up? 

 
Book classes on Mindbody to get started. 

Sara Lesher
Written by
Sara Lesher
Marketing Content Associate
About the author
Spoiled by the San Diego sunshine, Sara’s hobbies include beaching, hiking, concert-going, and brewery-hopping. As Mindbody’s Marketing Content Associate, she naturally loves reading and writing… so if you have any book recommendations, let her know. And just between us: she’s committed to health and wellness but loves a good taco (shoutout TJ Tacos in Escondido).