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What Is ‘Boutique Fitness’ and Why Is This Trend Here to Stay?
Fitness
Published Tuesday Aug 07, 2018 by Lydia Cardona

What Is ‘Boutique Fitness’ and Why Is This Trend Here to Stay?

Barre
Yoga
Pilates
Expert Advice

Boutique
bo͞oˈtēk/
noun

1. a small store selling fashionable clothes or accessories.
2. a business that serves a sophisticated or specialized clientele.
3. a word used to describe a fitness studio that offers a specialized workout experience.

The fitness industry is forever evolving. From old aerobics tapes to big box gyms, how and where we exercise constantly changes. Amongst the on-demand videos and memberships, there’s one trend that is reshaping our wellness routine: boutique fitness—and it’s here to stay.

But what is boutique fitness? And how does a word that is often used to describe high-end shops and hotels become the new name of a sweat-worthy revolution? It starts with the millions of people worldwide who belong to a fitness studio (a record 18.2 million in the US to be exact) and one of the largest generations in history: millennials. All are looking for the best workout experience.

“I think people in my generation are more willing to invest in what challenges them and makes them healthy,” says Carla Zuniga, a millennial who grew bored of traditional gyms told the L.A. Times

“This generation has created a personalized on-demand economy," said Doug Hecht, MINDBODY SVP of Consumer Products. "They seek value rather than price, and are spending more on experiences rather than things.”

Thousands of the businesses on the MINDBODY app are considered boutique—offering workouts or services with a high experiential factor, smaller, more intimate class sizes, and strong brand association. Plus, a comradery that can’t be ignored. The whole “vibe attracts your tribe” is applicable here, and a handful of these studios are totally Instagrammable. This breed of studio has become more than just a place of exercise. The great ones have transformed into community-powered lifestyle brands, which aim to exist in every part of their customer’s daily lives.

Ask anyone who goes to a boutique studio why they take classes there, and they will tell you it’s the feeling you’re left with post-class. Customers believe in the message of their favorite studio, the ‘why,’ and feel a strong pull towards the studio’s core values. Lotte Berk, who invented barre in the 1960s, had the right idea when she opened a small basement studio in London, attracting top-notch clientele.

So, what does the future hold for this sector and what are the upcoming trends that will have an impact? Emma Barry—the founding member of Les Mills International and former Director of Group Fitness Programming at Equinox—told WellToDo that she is confident we will continue to see a growth in boutique expansion.

“Boutique fitness will continue to capture the hearts and heart-rates of more consumers as the fitness and wellness purse continues to fill,” said Emma. “…Expect HIIT, bodyweight training, strength, yoga and functional fitness (all top 10 worldwide trends) to continue their presence along with boxing boutiques and recovery/stretch labs.”

But, don’t let the word dissuade you. Booking a class at a "boutique" fitness studio doesn’t have to be intimidating. It doesn’t have to be considered “luxury.” Whether you’re tapping into the Barre3 benefit, flowing hard to hip-hop at Y7, or checking out Beginners Pilates at your local spot, studios of all sizes and reach are using this idea of “boutique” to give you a great workout—and an intoxicating (fitness) experience, no matter what your goals are.

Lydia Cardona
Written by
Lydia Cardona
PR and Content Specialist, EMEA Marketing
About the author
A self-confessed exercise and sports junkie, Lydia made the transition from fashion to wellness, handling media relations in the U.K. In her spare time, you'll most likely find her hitting up a MINDBODY studio, shopping for houseplants, or walking the family Pomchi.
woman running outside
The Latest
Published Tuesday Jun 30, 2020 by Dermatologist's Choice

The Summer Skincare Routine for Outdoor Workouts and Activities

Beauty
Fitness
Skincare

Summer is officially here, and with that, there are so many fun activities that will motivate you to get outside to stay in shape and strive for those post-quarantine fitness goals. But before you decide to get outside to enjoy some walking, yoga, swimming, or hiking, remember these best practice skincare habits to protect your skin from common skin concerns, such as, sunburns, chafing, and excessive dryness. 

Here, board-certified Dermatologist, Dr. Bottiglione, shares some advice to help your skin stay healthy as you embark into the great outdoors.  


But first, protect

When going outside, the sun is going to be your biggest culprit for damaging your skin. While the sun boosts benefits like vitamin D production, take notice when your skin is overexposed to the sun’s harmful rays as it becomes dangerous. When overexposed to direct sunlight, the skin is irritated, causing sunburns, dryness, and sensitivity that can increase the chances for wrinkles and skin cancer as we age.  

Luckily, staying inside when it’s so pleasant outside is not the only skincare alternative to avoid the sun’s damaging rays. Here are a few simple tips to prep your skin before stepping outside.  
Opt to protect your skin with a clinical-grade sunblocking lotion of 15 SPF or higher.

“Anytime you go outside, you need to apply sunscreen to your skin,” advises Dr. B. “Ensure you apply sunscreen to the full body and reapply often. In the morning, after cleansing your face, is the best time to apply.” He recommends a spray for oily skin, or the Dermatologist’s Choice Sunscreen Enhanced Moisturizer for dry to combination skin types that needs a little extra hydration.  
 
 
The key is the more intentional you are about proactively protecting your summer skin, the healthier it will be. It may sound simple, but your skin will be happier when you take a preventive approach rather than a reactive approach—for example, applying the sunscreen moisturizer before a walk to help to avoid the treatment of a sunburn after. When prepping your bag for the fun day ahead, make sure to add sunscreen, a hat, and plenty of water.  
 
 
Now the real excitement begins! However you decide to get your fitness outdoors, we have the skincare routine you need or a carefree and healthy day. 


Yoga / Walking 

Deep breath. Like our favorite flow, these skincare tips will keep our mind—and our skin—at ease. If you take your yoga practice outdoors, wear an SPF shirt, and lay your mat under a nicely shaded tree to help shield you from excessive sun exposure. 

“Avoiding direct sunlight and wearing protective clothing is smart to protect your skin from sun damage. Even if you are going for a relaxing walk or doing just a few sun salutations. Staying out of the direct sunlight will reduce your risk of sun damage and wrinkles.”     - Dr. B


Swimming 

Swimming is one of the best cardio and strength training workouts, while also an enjoyable activity during the summer. Whether you are swimming in open water or laps in the pool, the excess amount of water with exposure to pool chemicals and environmental pollutants can cause skin irritation and dryness. To keep your skin hydrated and protected, Dr. B. recommends applying the Dermatologist’s Choice Pre-Bath Oil to your skin before entering the water. This will seal your skin’s protective barrier to avoid skin irritation from chemicals and debris. He adds, “The Pre-Bath Oil is what I give to all my patients with eczema or dry skin. It is the only thing that will protect and also deeply hydrate the skin.” Just apply this serum before you put on your sunscreen, and you're good to go! 


Hiking 

With warm temperatures during the summer months, it’s the perfect time for hiking and exploring the mountainous outdoors. It is essential to take the necessary steps to avoid your skin becoming sunburnt, irritated, or breaking out. “Wearing a hat with a large brim that will shade your face and neck is key. A baseball cap is just not enough for the sun protection you need. After your hike, it is important to clean your face and pores of sweat, dirt, and toxins with Dermatologist’s Choice Glycolic Peel Cleansing Pads to avoid breakouts from occurring,” Dr. B. warns. Keep them in your bag for easy cleansing after a hike. 


Cycling/ Running 

One of the biggest skin concerns cyclists or runners usually bring to dermatologists is chafing. Even if you’re just cruising along the seaside or taking a cycling class, those tight clothes and friction can cause some intense irritation and redness. “When you have an issue with chafing, you need to protect your skin. You need armor over the skin. Beeswax, for example, is thick to coat the skin and protect it. Another effective option is the hydrating Dermatologist’s Choice Pre-Bath Oil. For best results, moisturize your skin, and then add a piece of clothing to cover it (that is actually like armor),” Dr. B. shares. Are you a runner? Feel free to use this tip too before your next mile or 30.  


Workout done, now what? 

At the end of your activity, the real results of that skin preparation set in. But sometimes, you need a little extra support afterwards. After any good workout, cleansing off the sweat, dirt, toxins, and irritant is paramount. Dermatologist Choice pH Balanced Cleanser helps to gently but effectively remove sweat, oil, and restore the skin’s natural pH levels.  

Did you end up getting a sunburn, or is your skin dry from the elements? Soothe with the Pre-Bath Oil with natural oils like sunflower and jojoba oil for deep hydration and healing.

“Sun damage can manifest in multiple ways. Most often, you will notice a sunburn first, which can then lead to irritated skin—and over time, sun damage increases the appearance of wrinkles.” For safe measure, at night regenerate sun-damaged skin with Dermatologist's Choice Ultra Anti-Aging Cream with 15% non-neutralized glycolic acid to your skin. This powerful dermatology treatment rebuilds the collagen and exfoliates fine lines, sunspots, and acne on the skin. “Do not apply the Ultra Anti-Aging Cream on a sunburn or irritated skin,” Dr. B. shares. These are long-term habits to aid in maintaining your best skin health.
 
 

Capture your best skin with everything you need this summer with the Dermatologist’s Choice Skin Kit, and get 20% off your order with code MB20 at www.dermchoice.com.

Dr. B Dermatologist
Written by
Dermatologist's Choice
Clean and Clinical Skincare Brand
About the author
Dermatologist’s Choice is founded, formulated, and tested by award-winning dermatologist, Dr. B. It's not just about keeping your skin clear, but providing clean and clinical formulations. DermChoice has no parabens and no fragrance, is certified cruelty-free, and is formulated with natural and organic ingredients.