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Rachel Blumberg
Fitness
Published Thursday Jan 02, 2020 by Brittany Raine

Good Vibrations: How PLATEFIT’s Founder Rachael Blumberg Is Shaking Up the Fitness World (Literally) 

Fitness
Expert Advice
Motivation

Something is shaking up the fitness scene in the City of Angels—and trust us, it’s not your average sweat session. It’s a studio called PLATEFIT, and it’s our favorite futuristic fitness phenomenon.  

Backed by science (and loved by celebrities), PLATEFIT’s high intensity, vibrating boutique workout classes are the brainchild of founder and trainer to the stars, Rachael Blumberg. With her love for health, wellness, and sports, Rachael has made "vibration fitness” mainstream, thanks to the Power Plate—a medical-grade device that utilizes harmonic vibrations. Her strengthening, toning, and detoxifying 27-minute classes are not only making waves in the wellness industry but have enabled her to open five studios in the cutthroat LA fitness scene.  

So how did Rachael make science trendy and super sweat-worthy? We sat down with her to find out what powers her “vibe vision” on (and off) the Power Plate.  
 


What inspired you to blend science with whole-body wellness when starting PLATEFIT? 


What inspired me to blend science with fitness was this incredible medical device, the Power Plate that changed my body and health. I was personally seeing results in as little as six sessions. By using the Power Plate, I was sleeping better and felt healthier. I knew this was something very special, and I wanted to bring it to everyone.  
 
 


 

Platefit jumping

 
The Power Plate looks like a futuristic fitness device. What exactly is vibrating plate fitness – and can it really make a difference?  


The Power Plate can totally make a difference on your body... and mind. You’ll be stronger in every element of your being. Our Signature 27-minute PLATEFIT classes heal and elongate the body, detoxify the system, and help you vibrate higher (aka good vibes). Vibration training is more than physical fitness, it’s a way to better health. We utilize the science of vibration to wake up your cells, increase circulation, drain and detoxify the lymphatic system, reduce inflammation, and accelerate recovery time. The body’s response to vibration increases serotonin and HGH and reduces cortisol—leaving you feeling high and living more vibrantly. The science behind the machine is incredible. It forces muscle contractions 30-50 times a second. That’s over 900 contractions in 30 seconds! Not only are the classes taking place in a fun and encouraging environment, but the results are real.  
 


 
Currently, your studios are located in the greater-Los Angeles area – and we’ve read about a few famous people who swear by your workout. Can we expect any celebrity sightings at a PLATEFIT class?  


Yes, that is a possibility. You never know who you might see sweating it out on a Power Plate next to you! Right now, we have clients like Teddi Mellencamp Arroyave from The Real Housewives of Beverly Hills, who attends PLATEFIT classes frequently. 

 

Platefit med ball

 

Tell us more about PLATEFIT’s under-30-minute class model. 


It’s one word: effective. The classes are 27 minutes because the vibration accelerates muscle contractions—meaning you do more (and get more results) in a shorter period of time. Just think of it this way: a 30 second Power Plate plank is equal to a 2-minute plank on the ground. Phew!  

 

Do you have advice for a first-timer at PLATEFIT? And what’s the best class to begin with?  


Be ready for something totally different, but totally fun! A workout on a Power Plate will change the way you look (and feel) about fitness. If it’s your first time at PLATEFIT, our signature PLATEFIT – Vibration Training class is the way to start. Don’t forget your grip socks! The best advice that I can give is to expect a “weird/different” experience. Remember, you are working out on a vibrating platform. At PLATEFIT, we suggest three sessions to feel comfortable and really acclimate your body. After three sessions, people get hooked. The body’s response to vibration is addictive.   

 

How are we going to feel after class? We’re thinking sweaty and sore. Do you have any post-Power Plate recovery tips?  


You’re going to feel accomplished after class, and your muscles will be tired—but in the best way possible. Like any post-workout routine, hydration and recovery are key. Try taking a RecoveryFIT/Detox - Vibration Therapy recovery class. The therapeutic vibrations help to open your body and get you that deep stretch that you crave. You are going to feel incredible after and expect to sleep really well! 

 

Platefit stepping

 

What other types of exercises compliment a PLATEFTIT workout routine?  


All types! However, we recommend yoga for our clients to help with muscle recovery.

 

Now that we’ve officially kicked off a new year – and a new decade – do you have any words of wellness wisdom for those of us looking to begin (or stay inspired) on our wellness journey?  


My philosophy is straightforward and simple: stay consistent, be kind to yourself, and sweat! It does the body good! Also, don’t be afraid to ask for help.  

 
Finally, what’s your secret to success, finding balance – and keeping your well-being in check? 


My well-being stays in check through healthy eating, working out, meditation, and journaling. My mental focus is in gratitude as I believe it beats being negative, no matter where you are in your life and on your wellness journey.  
 

Brittany Raine MINDBODY
Written by
Brittany Raine
Consumer Content Program Manager
About the author
A free-spirited farmgirl from New York, Brittany traded her job as a journalist and newspaper editor for the San Diego sunshine. Brittany now leads the curation of all creative content. There are rumors she was Middle Earth's warrior elven queen in a past life.
salon collage
Beauty
Published Wednesday Sep 09, 2020 by Sara Lesher

What Do We Expect from Beauty Salons Reopening Now?

Beauty
Salon
COVID-19

Things are weird. Times are changing. It seems like just when we’re starting to get a grip, there’s another surprise. When it comes to beauty, we've had to adapt on our own due to salon closures, keep an eye on preparations and protocol changes during those closures, try to know what we’re doing before booking an appointment once they reopened, and maybe even brave the journey back to the salon. Whether you live in a place where salons are open, you’ve experienced a second shutdown, or you straight up haven’t had a haircut since March, we can all probably agree that we’re expecting some differences in the salon and spa world thanks to COVID. 
We wanted to gauge how everyone is thinking and feeling about all this, so we put out a poll on our Instagram, asking you all what you expect from beauty salons right now.  

Here’s what you had to say... 


1.    You’re about 50/50 when it comes to heading back 
 


53% of you have returned to the hair salon by now, while 47% of you have not. This makes sense, because every area of the country is different when it comes to cases, closures, and mandates, and every person is different when it comes to risk and safety.  

2.    But if you are going back, you want the "normal" experience

While many hair salons have begun operating outdoors due to government regulations, 58% of you said you’re fine with getting your haircut indoors, while the other 42% are more comfortable keeping it outside.

3.    You aren’t quite comfortable with others in your home 


58% of you said you’d rather go to your hair salon than have your stylist come to you. I get it, home is a safe space, probably shouldn’t let any outsiders in.

4.    You really appreciate your stylists

69% of you said you’re “totally!” going to tip more for services once you start receiving them again. During this time without our stylists and aestheticians, I think we all realized how much we need them and appreciate them, and many of us are willing to show them a little extra gratitude to make up for the time we spent apart.

5.    Some of you are willing to take risks... 


But, most of you aren’t. 56% of you said you have not cut or colored your own or a friend’s hair, because it was too risky, while the other 44% just “had to!”  


6.    Nail salons are a lot less trafficked 


Only 29% of you have returned to nail salons, while the rest are sticking to at-home manicures. Maybe we’re all just getting really good at it? But probably, it’s because a lot of them are still closed down, or because it’s a little more difficult to get a pedicure outdoors (we need our massage chairs!).  


7.   We’ve all noticed (and embraced) the changes

Our last poll question asked about what differences you’ve all noticed when heading back to the salon, and you all had a lot to say...


chat bubbles with salon differences


It’s a beautiful thing to see how the salon and spa community has come together, taken precautions, and adjustments, all so they can continue to help us look and feel our best. If you haven’t spoken to your stylist lately (or even if you have), don’t forget to shoot them a thank you and let them know you appreciate them. 

Sara Lesher
Written by
Sara Lesher
Marketing Content Associate
About the author
Spoiled by the San Diego sunshine, Sara’s hobbies include beaching, hiking, concert-going, and brewery-hopping. As Mindbody’s marketing content associate, she naturally loves reading and writing… so if you have any book recommendations, let her know. And just between us: she’s committed to health and wellness but loves a good taco (shoutout TJ Tacos in Escondido).