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Times are strange right now, as you all know. We’ve all heard the phrase “new normal” about a million times already, and all the while, things are still changing every day. If you asked me a few months ago what I’d be writing about right now, I would never have guessed I’d be interviewing someone about what it’s like to get a haircut.
Nonetheless, we’re all doing our best to band together and help each other out right now. You may have noticed salons and spas offering messages of support, video tutorials for DIY beauty, and now, waitlists and announcements of reopening their doors. But as we all know, this isn’t the “old normal” anymore, and there will be changes.
Here’s what you can expect to be different when you finally head back into the salon or spa:
As salons and spas begin to reopen, they’ll likely have to make changes due to new social distancing requirements. When you enter the space, you’ll probably see a complete rearrangement. Stations will be separated by at least six feet, and some might even be removed to allow for more space. Salons that don’t have that much space to spare are putting in temporary walls or partitions.
On top of that, there may be fewer appointments scheduled at the same time (and definitely no walk-ins) to limit the number of people in the building. Say goodbye to waiting rooms and lobbies—you’ll likely be asked to wait outside or in your car until the exact start time of your appointment to prevent too many people crowding the front.
In addition to their increase in space, salons and spas will likely up their cleaning standards and procedures. We surveyed active consumers on the Mindbody app and learned that among the many changes beauty and wellness businesses can make upon reopening, following rigorous sanitization guidelines is the most important. You’ll probably see social posts or confirmation emails that outline new cleaning protocols, and you may notice some signage hanging around the building to reassure that the areas have been disinfected. Employees, and even guests, will be wearing masks and/or gloves, and you may even get a spritz of hand sanitizer at the door. According to Salon 124 Group, getting these supplies is turning out to be one of the largest obstacles for reopening.
In between each appointment, they’ll thoroughly disinfect the area before the next client arrives. Not only that, but each time you move to a new station (like from shampoo to haircut), they may also wipe down the station as soon as you get up to make sure it’s clean for the next guest.
After a good haircut, we all want to check ourselves out. And now that we’re all more cautious of germs and bacteria, we also want to literally check ourselves out at the end of our appointments. Out of the various fitness, beauty, and wellness businesses on our platform, consumers feel most comfortable returning to hair salons, and 62.7% said hair cutting, coloring, styling, barbering, or blow-drying would be the first beauty service they book once restrictions are lifted. An extra, important layer of comfort can be added in the form of contactless payments.
Many salons and spas will likely be incorporating some sort of contactless checkout process to limit touch points. They may end up taking your payment information at check-in via text and removing the front desk, so you don’t have to interact with another person face-to-face.
All-in-all, you can expect changes—and lots of them. Whether it’s increased retail offerings, curbside pickups, virtual consultations, at-home appointments, or video tutorials, many salons and spas are getting creative with how they offer support to their clients. Above all, they want to help us feel beautiful, confident, and somewhat normal during this time—and for that, we’re so thankful.
Want to hear about a real salon experience firsthand? One of our own got her hair done at a reopened salon in Georgia—here’s how it went.
Are you a salon owner yourself? Check out the Reboot Kit for Salons, Spas, & Wellness Businesses for extensive info and advice on how to prepare for reopening.
Tipping. While it can be a taboo topic that no one really wants to talk about publicly, the fact is, it’s a very important one that shouldn’t (and can’t) be avoided. This is all too true, especially now, when it comes to beauty services. Even before, “all of this” happened, there appeared to be some ambiguity about exactly how much to tip, when, what’s a respectable amount, and why. Now that we’ve tried our best at #homebeauty, it’s time to head back to the salons, spas, and other boutique beauty businesses (if you haven’t already). We’re here to guide you through gratuity in the new normal and why tipping a little extra to show your stylists and service providers you care during this tough time is the right thing to do.
To make sure we get you all the right answers, we asked around about it (so you don’t have to). Turns out, our Instagram followers had a lot to say about how to tip your stylists and show them some extra love right now.
Here’s what you think:
79% of you said you’ve been tipping more for beauty services recently. We’re all so grateful for our stylists—with split ends, grown-out roots, out-of-control brows, and terrible home-cut bangs to prove it. And now that many of us can return to our salons and spas, we’re appreciating the ones who help us feel beautiful even more right now.
We got a range of responses to this question. Some said they tip 5% more than they previously did, and many said 25%-35% total! Not only are these stylists actual artists, but they’re providing services we just can’t do ourselves. On top of that, many had to close their doors for several months, many were displaced as their salons shut down for good, and all of them are trying their best to get back to a sense of normalcy and do what they do best—help us look and feel beautiful. So, take this as a guide. Tip what you can but remember how much these wonderful people do for us.
When it comes to trying new services, 69% of you gave it a big fat NO, while 31% remain intrigued. It makes sense that many would stick to their go-tos right now, as salons are just starting to reopen in some areas or may not be open yet at all.
Depending on where you live and your overall health, you might be sticking with the bare minimum for now. But if your city has put in place safe reopening guidelines and measures, and you feel ready to head back out there, you can do so safely at a Mindbody salon. And you may be interested in trying out some new services right now as a way to show your local salons some extra support. If that’s you, browse beauty on the Mindbody app—and filter your categories to find out what’s out there.
Another way you can support your stylists right now? Shopping. It’s the safest way to show them some love without actually going in for a treatment. Many salons offer pre-payment on the Mindbody app and curbside pickup or a plethora of shipping methods, so you can keep contact to a minimum as much as possible. Plus, they have some pretty great stuff. If you need to invest in a good shampoo—especially because you haven’t gotten your hair done in months—so why not buy it from your stylist? According to our poll, it’s a pretty even split. 55% of you haven’t bought any products yet, while the other 45% have been shopping away. If you’re part of that 55, consider checking out your salon’s product offerings (you might see something you like).
Finally, we asked you all open-endedly how else you’re supporting your stylists right now. We got a lot of great answers. There was a lot of overlap, but we thought you might like to see some of the ones that stood out. So, if we didn’t cover it all so far, we’re about to—because you all are awesome and you did it for us. Here are some of the great ideas you had:
• “Paying in advance!”
• “Being more diligent about scheduling appointments versus letting my hair grow out”
• “Referring friends!”
• “Being flexible” (this is a good one—check out the 5 things your stylist wants you to know before you book)
• “Scheduling my next cut before I leave!”
• “Sharing their photos on Instagram and telling friends!”
So, if you’re a stylist reading this, thank you. We all want to continue showing you support during this time and beyond. And if you’re a regular person like me who really needs her highlights done, just schedule the damn appointment already (if you feel comfortable) or buy some purple shampoo from your favorite salon.